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(More customer reviews)As a direct mail copywriter, this book is one of my top resources. Here are 96 of the all-time best selling direct mail letters. (My only criticism is that I had to count the number of letters because it was not listed.) Before each letter, the editors explain the challenge, the solution, and their comments.
These letters contain ideas and patterns that can be "borrowed" as templates. How would you like your letter to be patterned after one that brought $1B in sales to American Express?
The chapters are conveniently divided by product or service category: Subscriptions, Collectibles, Products, Books, Financial Services and Investments, Memberships, B2B, Personal Services and Insurance, and Fund Raising. Do you need a letter to sell subscriptions? See how it was done by The Wall Street Journal, Worth Magazine, and others.
If you are involved in writing or publishing direct mail, this tool can only increase your R.O.I.
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