Average Reviews:
(More customer reviews)This book was the first reference text for me for Sales & Operations Planning and remains my favorite to this day. Dick Ling and Walt Goddard are well respected practitioners whom many recognize as top subject matter experts on this subject. While I have added additional S&OP text references over the years as I focus on continuous improvement of S&OP in my company, this book is still my cornerstone on the subject.
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The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.
