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(More customer reviews)After reading Koch's "80/20 Principle", I was convinced that he's a mind of his own. His non-conform thinking and writing is extraordinary. Had I only read this book on Strategy before entering my MBA, business school life would have been much easier. Koch's book on strategy is a foundation book, covering the crucial basics for "understanding" business strategy (roughly 80%). It helps espcially the student of strategy not to get (too) confused by providing basic understanding what business stratetgy is all about. The chapters:
INTRODUCTION Koch states wonderfully the use and abuse of strategy and the swings in strategic thinking.
BUSINESS UNIT STRATEGY A do-it-yourself guide with excellent examples.
CORPORATE STRATEGY Very critical Mr Koch argues about the value creation of corporate strategy.
STRATEGIC THINKERS A guide to some of the most useful and important 40 strategic thinkers and their ideas.
STRATEGIC CONCEPTS, TOOLS AND TECHNIQUES An A-Z glossary. The key words (or rather Consulting & MBA buzzwords)used in the world of strategy.
STRATEGIC SHIFTS IN THE 21 CENTURY Forward lookin Koch claims that the tools of strategy are particular valuable for understanding and exploiting shifts of increasing returns, networks, and the net in our new century.
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FT Guide to Strategy: How to create, pursue and deliver a winning strategy (4th Edition) (Financial Times Guides)How to use strategic planning; includes an overview of key areas, tools and techniques.--This text refers to an out of print or unavailable edition of this title.
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