Showing posts with label joe guse. Show all posts
Showing posts with label joe guse. Show all posts

Did I Ever Tell You About the Time: How to Develop and Deliver a Speech Using Stories that Get Your Message Across Review

Did I Ever Tell You About the Time: How to Develop and Deliver a Speech Using Stories that Get Your Message Across
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Mythology expert Joseph Campbell wrote, "It would not be too much to say that myth is the secret opening through which the inexhaustible energies of the cosmos pour into human cultural manifestation." Veteran speaker and storyteller Grady Jim Robinson adds, "Science can teach us the empirical truths and laws of the universe, but it is another domain that reveals the meaning behind those laws. Through the symbols and archetypes of story or myth, human beings connect at the deepest levels. Storytelling -- like painting, music, literature, poetry, or dance -- is an art form. And art in its purest state brings the viewer or listener into the very presence of the divine."
For years, Robinson has shared with audiences stories of his early life in small-town Arkansas: a sensitive boy, growing up in the shadow of an older brother who excelled in sports and schoolwork, and the even greater shadow of a gruff father who towered over the area as a highly successful sports coach. The stories paint vivid and unforgettable pictures of a young boy confronting his first Little League at-bat against a menacing pitcher nicknamed "Fishhook," or being pushed out unexpectedly on to the court by his father as the unwilling fifth player at a B-team basketball game so his team would not forfeit.
Robinson discovered that these stories resonated at a profound level with audiences from Harlem to Hollywood. Why? Most of them had no actual experience of life in rural Arkansas. In one case an African American woman who grew up in Harlem told Robinson that in listening to his stories about his father, she felt he was talking about her own father. Robinson sought to understand how this could be.
He discovered Joseph Campbell.
Campbell showed that in cultures around the world and throughout the centuries, universal symbols and themes have emerged in story and legend to which human beings instinctively respond. And the most basic ingredient of all is the "hero's journey," in which the subject leaves his familiar life and embarks on a quest, facing archetypal foes and challenges one after another until confronted with the Supreme Ordeal which will change him forever. He then returns, so changed, to the world he left, bringing the result with him. It is the stuff of "Beowulf" and it is the stuff of "Star Wars." It is the stuff of a young boy in Arkansas determined not to duck when Fishhook's first pitch comes rocketing toward the plate.
It is the stuff, believes Robinson, of which life-changing and memorable speeches are made.
In this book, Robinson examines the nature of human stories in detail, exploring their power, the elements that make a good story, and the trance-like state that audiences fall into while a story is being told. He presents several of his best-known stories and analyzes what he has done to make them most effective. And he presents a number of ideas to get readers started on identifying and shaping the powerful stories from their own lives, because he believes everyone has faced trials and tribulations that will strike universal chords with audiences.
"The human story is life-giving, uplifting, tender, inspiring, and funny, filled with wonder and awe," writes Robinson. "It is deeply painful at times, challenging, requiring courage, faith, and hope. Your story is life-shaping, hilarious, and it is *your* story. Tell it."
If you can find a way to hear Grady Jim live, don't miss the opportunity. If not, get this book!

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Today's audiences expect to be entertained as well as informed, and speakers are expected to be able to present information in a dynamic and appealing way. In this book, the author explores the untapped power of the story, and reveals his personal trade secrets as a master storyteller.

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The Business of Software: What Every Manager, Programmer, and Entrepreneur Must Know to Thrive and Survive in Good Times and Bad Review

The Business of Software: What Every Manager, Programmer, and Entrepreneur Must Know to Thrive and Survive in Good Times and Bad
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---> To swing for the fence, entrepreneurs must avoid the shark-infested red water and sail into the deep blue sea.
If you're even thinking of creating a software startup, I highly recommend you read The Business of Software as soon as possible. Doing so will save you much pain and suffering from senseless mistakes. When there is such a large body of existing knowledge, there is no cause for trial and error mentality. There's plenty of other opportunities for trailblazing. Read this book as a bare minimum before starting your venture.
Cusumano, offers an in depth study of what it takes to succeed in software. Of particular value are critical questions to contemplate:
1) Do you want to be mainly a Products company, or a Services company?
2) Do you want to sell to Individuals, or Enterprises | Mass market, or Niche market?
3) How horizontal (broad) or vertical (specialized)is your product or service?
4) Can you generate a recurring revenue stream that will endure both good and bad times?
5) Will you target mainstream customers, or do you have a plan to avoid the chasm?
6) Do you plan on being a Leader, Follower, or Complementor?
7) What kind of character do you want your company to have?
Cusumano also offers eight Critical Success Factors that are necessary for Software Start-ups to succeed as a business and raise investor money:
1) Strong Management Team
2) An Attractive Market
3) A Compelling New Product, Service, or Hybrid Solution
4) Strong evidence of Customer Interest
5) A Plan to Overcome the "Credibility Gap"
6) A Business Model Showing Early Growth and Profit Potential
7) Flexibility in Strategy and Product Offerings
8) The Potential for Large Payoff to Investors
Don't reinvent the wheel. Read this book as soon as possible, preferably "before" you create that software venture you so boldly dreamed.
Michael Davis, Byvation

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