Ecosystem: Living the 12 Principles of Networked Business Review

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(More customer reviews)This book provides twelve principles for successful e-commerce. The principles are the synthesis of keen observation and deep thought, and are presented in a dispassionate, objective manner.
The principles themselves are divided among four stakeholder groups that form the ecosystem. "Ecosystem" is an appropriate analogy because each stakeholder group has a different set of needs, yet all stakeholder groups are interdependent in the value chain. The principles are each presented in a consistent format - presentation of the principle, two case studies each from the supplier's perspective giving a supplier profile, an interview with the supplier and showing the principle as it applies to the customer, and an executive summary of the principle.
Stakeholder and principle groupings are: Business-to-Shareholder (learning and planning principles), Business-to-Employee (system, network and security principles), Business-to-Business (payment, buying, supplier and inventory/logistics principles), and Business-to-Customer (selling, customer and personalization principles).
By dividing the principles and focusing on stakeholders groups the authors have provided a systematic and structured template to apply to an e-commerce strategy and associated tactics.
What I like about this book is the utter lack of hype or hyperbole, and the presentation of each principle in a consistent manner. I also like the careful selection of the case studies, each of which highlights the principle to which it is associated. Finally I applaud the authors for their straightforward writing, which makes this book highly readable (even at nearly 400 pages it can be read on a day off or on a coast-to-coast flight). What impresses me, however, is the research and deep thought that the authors put into this book and the care with which they structured and sequenced the information.
I highly recommend this book to anyone involved in strategic planning, or who wants to understand the complexities of modern supply chains within the context of e-commerce. The keys to success are between the pages of this outstanding book.

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This book is a companion to E-Business to the Power of 12. It will give you the opportunity to see the 12 Principles of Networked Business in action. It seeks to bring a wide array of material in E-Business into focus and context. It also shows you how E-Businesses works together in a living ecosystem. In the introduction, we explain in simple and clear terms the impact of the Internet on economics, finance, the law and education. After all, now that we are all connected, actions and reactions in an economy will grow ever faster, from one ecosystem to another, from one organisation to another. We will introduce you to the concept of Ecosystem and the 12 Principles and then discuss the latter in a separate overview.

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