Average Reviews:
(More customer reviews)First of all full disclosure - I am a long time friend and co-worker of Andy Paul.
Andy has written a terrific sales book. Most books on sales target sales executives in large companies. Andy's book has good advice for sales people in companies of all sizes - from small businesses to large. One of the concepts that Andy talks about is the idea of putting people with product knowledge up front in the sales process. Too many companies do the reverse - blocking access to product knowledgeable people with armies of inside sales individuals with good intent but not sufficient knowledge. Just taking a step can increase a company's ability to get and keep customers. This is one example of Andy's approach to increasing sales. Zero-Time Selling is a worthwhile and entertaining read.
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