Average Reviews:
(More customer reviews)Superbly organized and clearly written, this book should become a dog-eared handbook in the war chest of every marketer, product manager and salesperson. Although he downplays his research, Kobi James brings both an academic and an on-the-street perspective that both questions and motivates the attitude of companies to focus on customer needs when rolling out a product or solution. Anyone in the business of selling product or services should do themselves a favor and hunker down with this book
Click Here to see more reviews about: Improving Time to Profit: Customer Focused Strategies for Marketing and Sales
In the 80's, the push was for Quality. Market Share along with Time to Market was the focus of the 90's. The next thrust will be for Profitability and the time it takes to get to profit. Business Mentors has researched over 600 companies to identify the best practices that enable rapid Time to Profit. That is what this book is about - Improving your Time to Profit. You can develop profits in half the time. In three years, you can be twice as profitable as you are now.
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