The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy Review
Posted by
Michelle McGhee
on 12/20/2012
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Labels:
brain,
business model,
business strategy,
competition,
consumer behavior,
innovation,
internet,
marketing,
strategy,
technology
Average Reviews:
(More customer reviews)No one has enough time today. In her heavily researched book, corporate strategist Adrian C. Ott explores this issue and its implications for businesses. She proposes innovative practices that transform consumers' increasing lack of time into a fulcrum that can boost sales. Conscious of her readers' time limitations, Ott provides handy "Two-Minute" capsules that summarize each chapter's main points. getAbstract recommends Ott's timely advice and her new methodologies for increasing your sales while saving your customers time and trouble.
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