Showing posts with label brain. Show all posts
Showing posts with label brain. Show all posts

The One to One Future: Building Relationships One Customer at a Time Review

The One to One Future: Building Relationships One Customer at a Time
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Peppers and Rogers may be the pioneers of one-to-one marketing techniques (or maybe even not), but they're terrible book writers. I've read their articles on the same topics, and they're much more concise. In the book, you learn all you really need to know in the first few paragraphs of each chapter; the rest is just regurgitation. I eventually gave up; I just couldn't read it anymore. You'd be better off reading a few articles, or someone else's books, unless you have an extremely high attention span or no background whatsoever in the concepts they discuss. They're very smart people, but if you've already learned the basics, this book will waste your time.

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The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy Review

The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy
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No one has enough time today. In her heavily researched book, corporate strategist Adrian C. Ott explores this issue and its implications for businesses. She proposes innovative practices that transform consumers' increasing lack of time into a fulcrum that can boost sales. Conscious of her readers' time limitations, Ott provides handy "Two-Minute" capsules that summarize each chapter's main points. getAbstract recommends Ott's timely advice and her new methodologies for increasing your sales while saving your customers time and trouble.

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Remarkable Leadership: Unleashing Your Leadership Potential One Skill at a Time (J-B US non-Franchise Leadership) Review

Remarkable Leadership: Unleashing Your Leadership Potential One Skill at a Time (J-B US non-Franchise Leadership)
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Kevin Eikenberry has experience in the real world. It makes this book better. He is an avid learner and experienced trainer. They make this book better. And he's worked with real people one-on-one to help them improve their leadership. That, too, makes this book better.
If you're looking for an informed, practical and effective way to accelerate your own leadership development, you should buy, read, and use Remarkable Leadership. This will also be a good book for you if you're responsible for the leadership development program in a company or for the development of a protégé.
Like the experienced trainer he is, Kevin states his goal at the beginning of the book. "This book is designed to help you identify the parts of your personal leadership package working in your favor and help you develop those parts, and any others you wish to work on, to become the leader you are capable of becoming."
He moves directly from that statement to setting up the material that will fill the rest of the book. He has you do an exercise I've done with groups in training for years: identify a great leader you know and define why you rate them as great or remarkable. Then he shares the core competencies as he sees them. Here's the list.
Remarkable leaders ...
Learn continually
Champion change
Communicate powerfully
Build relationships
Develop others
Focus on customers
Influence with impact
Think and act innovatively
Value collaboration and teamwork
Solve problems and make decisions
Take responsibility and have accountability
Manage projects and processes successfully
Set goals and support goal achievement.
After anchoring his thinking in the principle of building on strength, Eikenberry moves to the next chapter where he discusses leadership development in the real world. His model matches my Apprenticeship Model in all important respects.
The three most important are that most leadership development happens on the job, not in the classroom, good leadership development makes extensive use of feedback, and your boss and other more experienced leaders play a crucial role in your development.
Chapter 3 tells you how to get the most out of the book. Then comes the real meat of the book, a chapter on each of the competencies.
Each chapter includes examples and stories to help you get the concept. There are resources to help you develop. And there are two features that make this book stand out. "Now Steps" offer you suggestions for immediate ways to apply the principle of the chapter. And "Bonus Bytes" give you a link to a web site where more resources and ideas await.
This book is for you if you want a guided way to take charge of your own personal development. You'll get solid information and insight, coupled with learning tools and suggestions for action.
This is also a book for you if you're responsible for the development of leaders in a smaller company or for a protégé. The structure of the material and learning tools should make you more effective at that task.
If you support leadership development in a larger corporation you'll find many good ideas here that you'll be able to incorporate. You should also consider buying multiple copies to share with the working managers in your company to help them assume a mentor role.
Now, who should not buy the book? If you expect to learn leadership from simply reading this or any other book, save your money. Leadership is an apprentice trade and learning it takes work on the job. Remarkable Leadership can help you do it better.


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