Consumer Joe: Harassing Corporate America, One Letter at a Time Review

Average Reviews:

(More customer reviews)I rushed out to buy this book after listening to an interview with the author on a popular morning radio show. Mind you, this is not something I am prone to do very often, but the guy sounded really funny on the radio and some of the letters that were read on-air almost made me pee my drive-time-traffic pants.
Well, after reading through it a total of one-and-a-half times (some pages were so funny, I had to read again), I am very pleased to report that the book did not disappoint - and in fact, far surpassed my expectations.
The letters he writes to major corporations are truly hilarious. These are all companies that I use, or have used on a regular basis, so reading the letters was not only entertaining, but also a kind of wish-fulfillment on my part. And then, the corporate replies.... Just knowing that someone had to spend the time to write a straight-faced response (and in some cases, not-so-straight-faced) tickled me to no end. Although I do have to express my surprise that some of the companies actually displayed a little sense of humor.
Bottom line: If you like to laugh, buy this book! I've already more copies for Christmas presents!! Sure to become a fave coffee table book in your house as well. And word to the wise: be sure to relieve your bladder before you read!

Click Here to see more reviews about: Consumer Joe: Harassing Corporate America, One Letter at a Time

Click here for more information about Consumer Joe: Harassing Corporate America, One Letter at a Time

Read More...

Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World Review

Average Reviews:

(More customer reviews)Credibility is the lifeblood of an organization, and Pete Blackshaw's six drivers of credibility should be indelibly etched onto the reverse of every CEO's business card. They are the essentials of brand and corporate trustworthiness and they are the foundation for Pete's new book, "Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000"--absolute must reading for every one of those CEOs, every front-line/online company spokesperson and, for that matter, anyone within an organization that truly cares about nurturing perhaps the most valuable yet often elusive organizational asset.

Public affairs professionals will want to keep a copy within easy reach. (Mine now sits in front of my "Roget's Thesaurus.") Customer Relations and Consumer Affairs personnel should read it at once, then again, and--likewise--keep this easy to digest textbook at the ready as you go about talking to, emailing or--more likely--instant messaging internet-savvy customers and consumers.
Pete Blackshaw writes with the common sense clarity of a consumer, yet as readers we benefit from his well-honed expertise in social media and interactive marketing as well as his own well-earned credibility in the vast and potent online marketplace. Pete has written a fine and timely how-to-book on the art of relationship building in a business world being powerfully influenced by consumer-generated media.


Click Here to see more reviews about: Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World

Get 31% OFF

Click here for more information about Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World

Read More...