"I Love You More Than My Dog": Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad Review

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(More customer reviews)This is a one-of-a-kind book who's title "I Love You More Than My Dog" tells you how to create emotional bonds for life with your customers...the type of faithful relationships dog lovers have with their dogs. The 5 decisions Jeanne discusses that drive extreme, 'for life' customer loyalty in good times and bad are right on. The book provides every day tools that you can use to understand how you make decisions -- not only for your business, but for you personally - to become a beloved company with devoted customers.
Jeanne's book builds on her equally strong first book, "Chief Customer Officer", which provides specific methodologies for building customer centric organizations. Her new book builds on her already strong credibility as a customer zealot and provides real life examples of companies that demonstrate the 5 decisions every day, and have the business results to prove it.
"I Love You More Than My Dog" is a must read for anyone who wants to understand and act on the difference between having customers 'like' you and really 'love you' for life. More than your dog.
I'd give it 10 stars if I could.
Karyn F. Seattle, Washington


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Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World Review

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(More customer reviews)Credibility is the lifeblood of an organization, and Pete Blackshaw's six drivers of credibility should be indelibly etched onto the reverse of every CEO's business card. They are the essentials of brand and corporate trustworthiness and they are the foundation for Pete's new book, "Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000"--absolute must reading for every one of those CEOs, every front-line/online company spokesperson and, for that matter, anyone within an organization that truly cares about nurturing perhaps the most valuable yet often elusive organizational asset.

Public affairs professionals will want to keep a copy within easy reach. (Mine now sits in front of my "Roget's Thesaurus.") Customer Relations and Consumer Affairs personnel should read it at once, then again, and--likewise--keep this easy to digest textbook at the ready as you go about talking to, emailing or--more likely--instant messaging internet-savvy customers and consumers.
Pete Blackshaw writes with the common sense clarity of a consumer, yet as readers we benefit from his well-honed expertise in social media and interactive marketing as well as his own well-earned credibility in the vast and potent online marketplace. Pete has written a fine and timely how-to-book on the art of relationship building in a business world being powerfully influenced by consumer-generated media.


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