Showing posts with label twitter. Show all posts
Showing posts with label twitter. Show all posts

"I Love You More Than My Dog": Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad Review

I Love You More Than My Dog: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad
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This is a one-of-a-kind book who's title "I Love You More Than My Dog" tells you how to create emotional bonds for life with your customers...the type of faithful relationships dog lovers have with their dogs. The 5 decisions Jeanne discusses that drive extreme, 'for life' customer loyalty in good times and bad are right on. The book provides every day tools that you can use to understand how you make decisions -- not only for your business, but for you personally - to become a beloved company with devoted customers.
Jeanne's book builds on her equally strong first book, "Chief Customer Officer", which provides specific methodologies for building customer centric organizations. Her new book builds on her already strong credibility as a customer zealot and provides real life examples of companies that demonstrate the 5 decisions every day, and have the business results to prove it.
"I Love You More Than My Dog" is a must read for anyone who wants to understand and act on the difference between having customers 'like' you and really 'love you' for life. More than your dog.
I'd give it 10 stars if I could.
Karyn F. Seattle, Washington


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Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time Review

Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time
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I was disappointed with Twitter Power, especially after reading the many reviews that claimed this book would reveal many techniques for both beginners and pros alike. For anyone that has been using Twitter for more than a couple weeks, this book is really 101. It seems to be geared towards people that have never heard of Twitter or are just getting started. If that's the case, this book will help you get your feet wet, but it doesn't shed light on anything you can't pick up on your own simply by using Twitter for a few days.
Twitter is real time with instant response in most cases, and you'll find out what works for you and what doesn't almost immediately. You can also pay attention to the power players and note their approach. The book just points you to the top users on Twitter anyways. Save your money and do a little homework.
I've given an extra star because 10% of author proceeds go towards sustainable long term water solutions in developing areas of the globe.

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Twitter (A Little Birdie Told Me): Building your business one tweet at a time Review

Twitter (A Little Birdie Told Me): Building your business one tweet at a time
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Personally I believe Twitter could be the most important thing that has happened to the Internet since Google came on the scene. This great little book demonstrates how the business community should embrace the service and perhaps even more importantly how not to. With real life examples of how businesses are using twitter to interact with their customers, prospects, business partners and in some cases (Dell) turnover a tidy sum of cash through the service - this is a great source of information for business who know they should be on twitter but just don't get it yet.

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There are not many really useful business tools that can lay claim to being 100% free. Twitter does, however, and while the opportunities it presents aren't really obvious at first glance, they're still manifold. Business users are learning new ways to turn Twitter to their advantage each and every day. Surprisingly, one of the best uses of Twitter is to add some human personality to you, your brand, and your company. One of the worst uses? Posting links to your own websites, day after day after day.I - Introduction to TwitterII - How Business Has Embraced Twitter III - Social StrategiesIV - Using Twitter to Fuel Your Bottom LineV -Twitter Best Practices and StrategiesHenry J. Button is an Internet Entrepreneur, Journalist and Social Media Commentator. This is his first book.

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Social Media for Business: 101 Ways to Grow Your Business Without Wasting Your Time Review

Social Media for Business: 101 Ways to Grow Your Business Without Wasting Your Time
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Social Media seems to be the prerogative of the Gen X/Yers BUT us boomers have a lot to gain from using Social Media effectively.
And here is finally a book written by someone who IS a boomer and understands the need for not wasting our time on SM that is not effective for us or our businesses.
I"m no newbie, having been involved with technology since the 70s and I've been using LinkedIn, Twitter and Facebook for a while already, but in each chapter in the book I found tips and pieces of advice to use. My copy now looks very dog-eared from all the pages I"ve read and want to refer back to.
Just a well written book that gives you the facts and steers away from pitfalls. I don't recommend a lot of books that I read, but this is one that I can do without any hesitation. If you're looking to dip your toes into Social Media or get more advanced and strategic about it, you can't go wrong. AND it's under 200 pages so not overwhelming either.

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The Tao of Twitter: Changing your life and business 140 characters at a time Review

The Tao of Twitter: Changing your life and business 140 characters at a time
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The Tao of Twitter is a lively, interesting and easy read. Full of good stories and great tips. Helpful for people who are just starting out, have been tweeting awhile and people like me who tried it, but quit because it seemed too complicated. The book put the fun and ease back into the journey.

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It's time to take the mystery out of Twitter. Twitter may be the most powerful business and personal networking platform ever created but it remains a frustrating, strange world for most people.The Tao of Twitter is a path, a majestic random synergy with the potential to change your business and your life forever -- if you know the way!This is a book designed for busy people who can't spend hours in experimentation and research trying to find success. In one hour you will know enough strategies, tactics, and time-savers to create an effective presence on Twitter that will result in meaningful and measurable benefits.Through colorful examples and easy-to-follow, non-technical language, college educator and renowned marketing expert Mark Schaefer teaches you:> Secrets to building influence on Twitter> The formula behind every Twitter success> Applying Twitter for competititve advantage> A daily Twitter regimen> Specific business and personal benefits> 15 Ways to attract targeted followers... plus hundreds of fresh ideas that will make Twitter fun and profitable. Jump-start your journey toward social media success by learning the Tao of Twitter!

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