Facebook Marketing: An Hour a Day Review

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(More customer reviews)Any user of Facebook needs this book. If you are a small business owner or active online promoting your brand it really helps to have a guide and a shortcut to being effective online.
I first met Mari Smith online as I was getting my profile and fan pages up and operating.
Since then I found that she is THE leader in anything Facebook and is accessible from her fan page to help with any updates or questions that might come up.
What I liked about Facebook Marketing An Hour a Day is that it gives you a background on Facebook, defines it, and then helps guide you into developing a strategy and how to measure it.
In addition it also teaches you how to use pages and groups, how to use ads, and advanced tactics--so it is great for the average user or the small business person or online marketing teams.
I selected the Kindle edition because of the rapidly changing nature of social media so I could get it right away.
Things in social media change so fast (just like Facebook's new revamps over the last two weeks) so I do encourage you to download and begin using it right away.
This book is well worth the investment--go get it now and then go find MariSmith on Facebook!

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Develop, implement, and measure a successful Facebook marketing campaign
The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how.
Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish.
Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy
Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in
Shows how to execute your strategy while incorporating all of Facebook's relevant features
Addresses Facebook's pay-per-click platform, Facebook Connect, and more

Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.

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Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time Review

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(More customer reviews)I was disappointed with Twitter Power, especially after reading the many reviews that claimed this book would reveal many techniques for both beginners and pros alike. For anyone that has been using Twitter for more than a couple weeks, this book is really 101. It seems to be geared towards people that have never heard of Twitter or are just getting started. If that's the case, this book will help you get your feet wet, but it doesn't shed light on anything you can't pick up on your own simply by using Twitter for a few days.
Twitter is real time with instant response in most cases, and you'll find out what works for you and what doesn't almost immediately. You can also pay attention to the power players and note their approach. The book just points you to the top users on Twitter anyways. Save your money and do a little homework.
I've given an extra star because 10% of author proceeds go towards sustainable long term water solutions in developing areas of the globe.

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Social Media for Business: 101 Ways to Grow Your Business Without Wasting Your Time Review

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(More customer reviews)Social Media seems to be the prerogative of the Gen X/Yers BUT us boomers have a lot to gain from using Social Media effectively.
And here is finally a book written by someone who IS a boomer and understands the need for not wasting our time on SM that is not effective for us or our businesses.
I"m no newbie, having been involved with technology since the 70s and I've been using LinkedIn, Twitter and Facebook for a while already, but in each chapter in the book I found tips and pieces of advice to use. My copy now looks very dog-eared from all the pages I"ve read and want to refer back to.
Just a well written book that gives you the facts and steers away from pitfalls. I don't recommend a lot of books that I read, but this is one that I can do without any hesitation. If you're looking to dip your toes into Social Media or get more advanced and strategic about it, you can't go wrong. AND it's under 200 pages so not overwhelming either.

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Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution Review

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(More customer reviews)I was looking for a marketing book that would help me reinvent marketing and sales strategies for our organization. I already knew a lot of the basics and was looking for a fresh approach that would help us compete more effectively since our market has changed considerably over the past couple of years. I also needed a book that would guide me through the social media jungle to figure out where I should focus time and money to get the most for our investment. I was not only impressed with the social media advice and recommendations (there is a whole social media strategy and planning guide section) but the entire marketing process that is described as a six step process called PRAISE which stands for Purpose, Research, Analyze, Strategize, Implement, Evaluate and Execute. I think most people (like me) want to go right to lead generation programs like direct mail, email marketing, internet advertising, etc. What I learned from this book was how to create better strategies that would help us find new customers and new markets for our services. By understanding how to make our customer's experiences more valuable and our services stand out from all our competitors, it was so much easier to develop a plan for the marketing tactics we should use. I also learned several ways to measure our marketing that were new ideas and methods I hadn't heard of before.
A nice bonus of this book is all the ideas about company culture and how to use culture as part of your marketing strategy. We already have a great company culture but I never really thought about how it was connected to marketing. The information presented on this topic alone is well worth the price of the book. The 10 Culture Rules at the end of the book is full of ideas that wil benefit not only employees but customers as well. Lots of substance in this book.
-Michelle O'Connor, SVP Learning Strategy & Innovation, CMR Institute


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Your Hands-On Guide for Creating Continuous, Profitable Growth!Use the proven, six-step Marketing Process to:• Create a marketing plan with execution built in to the process.• Accurately predict the ROI of marketing and sales to improve results.• Integrate marketing best practices with new social media breakthroughs.• Improve customer experience and customer lifetime value.• Refine your brand and positioning to create a competitive advantage.• Update strategy in real time to respond to changing market conditions.• Create a culture that thrives on accountability, execution, and winning.A Better Way to Plan and Execute! Master Monique Reece's Proven Marketing Process: Purpose: Define your vision and specific strategic goals.Research: Deepen your understanding of customers, markets, and competitors.Analyze: Uncover powerful new growth opportunities.Implement: Develop a tactical plan using new media tactics to drive leads, increase sales, and build your brand. Strategize: Create strategies and build effective sales plans resulting in increased revenue and profitability.Execute and Evaluate: Integrate marketing, sales, and operations. Measure and update your plan in real-time and create a culture of execution.www.MarketSmarter.com

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The Tao of Twitter: Changing your life and business 140 characters at a time Review

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(More customer reviews)The Tao of Twitter is a lively, interesting and easy read. Full of good stories and great tips. Helpful for people who are just starting out, have been tweeting awhile and people like me who tried it, but quit because it seemed too complicated. The book put the fun and ease back into the journey.

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It's time to take the mystery out of Twitter. Twitter may be the most powerful business and personal networking platform ever created but it remains a frustrating, strange world for most people.The Tao of Twitter is a path, a majestic random synergy with the potential to change your business and your life forever -- if you know the way!This is a book designed for busy people who can't spend hours in experimentation and research trying to find success. In one hour you will know enough strategies, tactics, and time-savers to create an effective presence on Twitter that will result in meaningful and measurable benefits.Through colorful examples and easy-to-follow, non-technical language, college educator and renowned marketing expert Mark Schaefer teaches you:> Secrets to building influence on Twitter> The formula behind every Twitter success> Applying Twitter for competititve advantage> A daily Twitter regimen> Specific business and personal benefits> 15 Ways to attract targeted followers... plus hundreds of fresh ideas that will make Twitter fun and profitable. Jump-start your journey toward social media success by learning the Tao of Twitter!

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