Home Staging That Works: Sell Your Home in Less Time for More Money Review

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(More customer reviews)I am a professional home stager who is constantly researching for new information. This is a good, basic and informative piece for someone relatively unacquainted with the process. No "wow" thoughts here for anyone who has watched much television or has experience in the business.

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SHIFT: How Top Real Estate Agents Tackle Tough Times (PAPERBACK) (Millionaire Real Estate) Review

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(More customer reviews)Any agent, new or experienced, independent or franchised, big broker or little broker, can benefit from this book!
Shift is truly a guidebook for real estate agents/Realtors old or new, IN ANY MARKET even though it's marketed as (see the title) helping agents through the current "buyer's market". Many agents - with experience limited to the booming "seller's market" we experienced in the US between between 2001 and 2007 - were (and some still are) SHOCKED by the shift in the market and what that did to their business, income, lifestyle, etc. Gary Keller explains what happened (and how it's happened before and will happen again) and what the options are for real estate agents. Those that choose to tough it out and stay in real estate, can learn viable strategies to get leads, convert the leads to contracts, and close and get paid in the current market. In fact, the strategies can (and will) be aptly applied in any market.
Tip/hint: Gary recommends taking the book to a local office supply store and having them spiral bound it so it can be used as a field guide of sorts. VERY GOOD IDEA. Thanks for awesome book-delivered coaching/mentoring Gary!!!

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NEW YORK TIMES BESTSELLER
WALL STREET JOURNAL BUSINESS BESTSELLER
USA TODAY MONEY BESTSELLER
"Tough times make or break people. My friend Gary teaches you how to make the tragic into magic. Read & reap from this great book."--Mark Victor Hansen, Co-creator, #1 New York Times best selling series Chicken Soup for the SoulCo-author, Cracking the Millionaire Code, The One Minute Millionaire, and Cash in a Flash.Author, Richest Kids in America
"Real estate buyers and sellers have to SHIFT their mindset to new and more creative strategies in this challenging real estate market. This book shows them excellent ways to survive and thrive."--Robert Allen, author of the New York Times bestsellers Nothing Down, Creating Wealth, Multiple Streams of Income and The One Minute Millionaire.
"Change happens. It's natural. It's ever present. It's reoccurring. So when markets shift you need to as well. No one explains this better in the real estate industry than my good friend Gary Keller and his team of talented co-authors. Their latest book, SHIFT, is perfect for all real estate professionals. It captures the very essence of a shifting housing market and what Realtors need to do to thrive therein. SHIFT will help you alter your focus and your actions to ensure that you get your head back in the game and increase your market share, irrespective of strong or weak market conditions. It's a great book – read it today."--Stefan Swanepoel, author of Swanepoel TRENDS Report, 2006-2009
"Need help weathering the storm in today's real estate market? If so, reach for Gary Keller's new book, Shift-- it's the lifesaver you need today to thrive tomorrow. Shift is rich in easy-to-understand strategies, charts, and illustrations that show you exactly what you need to do to thrive in today's very challenging and 'shifted' real estate market."--Bernice Ross, Inman News
The Millionaire Real Estate SeriesMore than 1,000,000 copies sold!

SHIFTS happen…

Markets shift, and you can too. Sometimes you'll shift in response to a falling market, and other times you'll shift to take your business to the next level. Both can transform your business and your life. You can change your thinking, your focus, your actions, and, ultimately, your results to get back in the game and ahead of the competition. The tactics that jump-start your business in tough times will power it forward in good times. No matter the market-shift!

SHIFT explores twelve proven strategies for achieving success in any real estate market, including

Master the Market of the Moment: Short Sales, Foreclosures, and REOs
Create Urgency: Overcoming Buyer Reluctance
Re-Margin Your Business: Expense Management
Find the Motivated: Lead Generation
Expand the Options: Creative Financing

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Home Staging in Tough Times OR How Home Stagers Can Profit from a Real Estate Staging Business in a Down Economy or Any Economy, Even Without Cash Review

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(More customer reviews)It's no secret that I'm a fan of this author's books. I have bought several (and a few by other authors as well) and there is simply no comparison. I'm amazed at the wealth of information contained in all of her books - and each book focuses on different aspects of what can be a very complicated business to market and operate successfully. I appreciate the depth of her knowledge and experience and how she shares so willingly with readers. Jennings shines every time out.
What makes this book especially good and different from all her other ones, is that she addresses some marketing strategies that work specifically well in a down market - cashless strategies - and opens your eyes to more possibilities. We are left to pick and choose what works best with our personality and area of the country. Some ideas look to be really fun and a bit daring, so if you like creative marketing, ths book is for you. It's also loaded with great forms, sample letters of all types and I'm finding it very useful - just the kind of practical stuff I crave and find so helpful. Everyone should have a copy of this book, especially now. I'm thankful I have all of her books.

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TOUGH TIMES MAY CALL FOR INGENIOUS TACTICS! As consumers tighten their budgets, the cashless methods to grow a business become even more effective. Author, Barbara Jennings, has covered basic staging strategies, portfolio creation ideas, luxury home specialization, and ways to secure getting paid for staging projects in her other popular books. Now she tackles the subject of developing a business in difficult times and provides a comprehensive guide to lesser utilized strategies overlooked by many when the economy is strong. Jennings (Director of the Academy of Staging and Redesign of Decorate-Redecorate.Com), brings together some of the most unusual marketing strategies in the home staging industry ever put in print, teaching readers how to think and operate "outside the box" and meet the challenges of the times with passion, purpose and creativity.

Readers will be introduced to practical tips, ideas and concepts not covered in her other books, with some emphasis on general all-purpose tactics. Jennings doesn't just give theory, but she makes the more difficult and all-important applications for readers, filling her pages with a multitude of examples, forms, sample letters, sample promotional articles, encouragement, creativity and more. Her easy going conversational style is as personable as always and makes for a very pleasant read.

Learn how to ratchet up your profits from your home staging business, generate more clients in new and unusual ways that work especially well in down markets and keep your business prospering no matter what circumstances currently surround you. Get all you can get out of your business opportunity. Add the type of tactics that work best in tough times. Leave no stone unturned. Leave nothing to chance. Opportunities are everywhere - literally everywhere - for those really dedicated to achieving success.
Chapter One deals with changing your mindset from what has worked in the past to what needs to work for you in the present and future.
Chapter Two focuses on some more cutting edge tactics for promoting and marketing your business. It's approach is different than what the author teaches in her basic training. Readers will discover some more indepth strategies that they may not have thought of before and see how they can apply them in a down market - a market in which the ideas thrive even better than in an up market.
Chapter Three will discuss how one can orchestra projects and deals in a cashless manner so it doesn't even matter if no one has any cash. Learn about this type of business dealing and see it adapted within the industry. Challenging stuff.
Chapter Four delves deeper into the cashless and creative thought process, tactics, strategies and mindset that can propel a business to new heights in all sorts of ways - way beyond the norm. Readers will discover how to unleash their own business and expand and repeat these same ideas in a multitude of ways.
Chapter Five is the most practical section because it's filled with form after form after form that will help pull all this together into the kind of cohesive unit that will serve as the base for all the ideas, tactics and strategies. Even if readers have taken a lot of seminars and read a lot of books already, the practical applications and detailed forms are a trademarked style of Jennings' books and always separate her from other authors in the most beneficial of ways.
The concluding chapters tie all the parts together into a compilation of innovative thinking never before published in the industry.
Anyone serious about their home staging and redesign business should consider this a "must read" acquisition - particularly if they are struggling. But readers are reminded that there are no magic formulas to success and each person must develop their own unique path.

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