Average Reviews:
(More customer reviews)I really like this book because it has opened up a whole new avenue for me, and showed me with simple descriptions all the areas where I was doing it wrong. I almost felt stupid that I did not know about provisional patents. I thought the only way to protect your ideas was the traditional patent route, and the 10-20 thousand dollars that route can cost. I did not know that a simple provisional patent, that can be filed for $110 would give me even more protection than a patent the first year I filed it. And that I could get a company to pay for my patent when they license my idea! How can you not love this book?
Stephen Key walks you through the steps of taking your idea from birth all the way through getting some company to send you royalty checks every quarter. You come up with the idea, then follow the steps laid out to getting paid for that idea. You do not need to have really brilliant ideas either. A simple product improvement can be licensed. A manufacturing change can be licensed. A procedure change can be licensed. The list is pretty endless in regards to what you can do. Can you take an existing product, change it slightly, and use it for some other non-related use? Yes you can, and you can get paid to do it!
Here is how this book will help me. I started writing ideas down in a small five inch notebook on may 4, 2004. I date all the ideas, my memory is not that good. I have 7 of these notebooks filled with ideas, changes, upgrades, etc. I take notes on a voice recorder in my car because ideas always pop in my head while I am driving. I know a lot of people get ideas in the shower, but I was on a nuclear submarine a long time ago and got in the habit of taking very fast showers because we can't waste water. So my shower time is very fast and focused, no time for ideas, but driving really works well for me. The positive side of that experience is that many of my ideas relate to saving resources.
I looked through all 7 books this week. My old thinking told me many of these ideas need an expensive, and time consuming patent. Now that I know about provisional patents I am looking at these ideas in a whole new light. I came across 19 ideas that I can follow up with right now. Then there are many more that need some more thought, and quite a few that are already on the market. Someone that knew how to market them beat me to the punch. That will not happen again.
According to Stephen, licensing is a numbers game. You will not get every idea licensed, it is better to be prolific. With the details he gives in this book I am confident I can research the market, protect my idea, target specific companies, create a "sell sheet" and benefits statement, and approach my targeted companies to start discussing a licensing partnership.
If you have ideas that you think can make money, you need to read this book. I normally read a book once, but I have read and reread many chapters in this book. It is an excellent guide which I am positive will make a difference in my life. I look forward to one day meeting with Stephen and thanking him in person.
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One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the WorkTurn your one simple idea into millions—without lifting a finger!
"Mr. Key's brilliance, wisdom, and insight will make you rich. Buy this book!"—Mark Victor Hansen, bestselling author and co-creator of the Chicken Soup for the Soul® series
"Stephen Key has written a book overflowing with the all-important information that inventors need: a step-by-step guide through everything that goes into a successful product introduction."—Gary Dahl, Pet Rock® inventor
"A terrific guide for anyone who wants to be a successful entrepreneur."—John Osher, innovation guru who created SpinBrush®, Stretch Armstrong®, Spin Pop®, and Quattro® Titanium Trimmer Razor
"Tired of working for corporate America? Tired of living paycheck to paycheck?One Simple Idea can teach you how to add a few zeros to your income. Buy this book and live your dreams now!"—Kevin Harrington, infomercial king and featured investor onMark Burnett's Shark Tank
"Stephen Key turns conventional inventing ‘wisdom' on its head and clearly outlines how anyone can earn a meaningful income with One Simple Idea."—Tamara Monosoff, founder of Mom Invented® and author ofThe Mom Inventors Handbook and Your Million Dollar Dream
"Whether you are a creator or a connector, this book will help you turn your ideas into a fulfilling, profitable career. Read it and WIN!"—Patrick Lonergan, former vice president and general manager, Johnson & Johnson, and president/partner of NUMARK Laboratories, Inc.
About the Book:
For as long as you can remember, you've had a dream. You've longed to see your product idea come to fruition so you never have to work for anyone else again.
Stephen Key has been living this dream for 30 years. The developer of such lucrative products as Michael Jordan's WallBall®, the Spinformation® rotating label, and HotPicks® guitar picks, he knows better than anyone how to make a great living as an entrepreneur. Key develops ideas for new products, licenses them out, collects royalty checks, and doesn't look back. You can do it, too. All you need is One Simple Idea.
In this book, Key reveals the secrets that helped him and thousands of his students—including bestselling author Tim Ferriss—turn their creativity into a passive income generator by "renting" an idea to a company, which takes care of R&D, production, marketing, sales, accounting, distribution, and everything else you don't want to do.
You'll be amazed at how simple the process of licensing an idea for profit actually is. Key explains how to:
Keep your ideas safe—without spending time and money on a patent
Be your own boss—without formally opening a business
See your product go to market—without footing a dime in expenses
Make potentially big money—without quitting your day job
The age-old business assumption that ideas must come from within organizations has been shattered. From global corporations to small businesses, companies have become so confident in outside entrepreneurs that licensing is now a $500 billion industry. Businesses need "freelancers" like Key—and you—to provide creative, marketable ideas for new offerings.
With One Simple Idea, there's no prototyping, no patents, and, best of all, no risk. You can make the system work for you—rather than the other way around.
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