How To Be Your Own Booking Agent: THE Musician's & Performing Artist's Guide To Successful Touring Review

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Review written by
Kerry Dexter
Dirty Linen Magazine
Dec.2004/January 2005 Issue
Jeri Goldstein fairly well created the gold standard for music business books that are both practical and wise when the first edition was released in 1998, offering succinct ideas on setting goals, planning for a long-range future as a musician, when to quit your day job, and when to rethink your music career. Along with those came big-picture straight forward advice on negotiating with venues, planning tour routing, how to set up an office, what to include in a letter of intent, and what to look for in a contract, among other things.The latest edition includes all that, organized into bite-sized chapters packed with information and seasoned with sidebar quotes and tips from music industry professionals...There are updates to the resources sections included with each chapter, added information about immigration issues for artists and about creating and using electronic press kits, and materials on web design. New edition or old, it's a book that belongs on the shelf of anyone who wants to know more about the many-faceted business of performing arts, touring and presenting, and integrating that part of a musician's life into a successful career.


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The award-winning, How To Be Your Own Booking Agent THE Musician's & Performing Artist's Guide To Successful Touring is one of the top selling music and performing arts business books. It is regularly selected by professors teaching music business and the performing arts and is continually recommended by musicians and performing artists worldwide. Goldstein's unique step-by-step guide and resource book is artfully organized into 488 pages of savvy advice, realistic methods and action plans for the performing artist and is now available in its Revised 3rd Edition. It provides current immigration regulations for touring artists, a completely rewritten Internet Marketing chapter along with exciting new insights from experienced professionals in the entertainment industry. The 24 chapters have completely updated resource sections following each chapter packed with recommended books, directories, web sites and new conferences to help performers achieve their career goals.

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Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History Review

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(More customer reviews)This was a weird weekend; by 10:00 AM Friday, I had received a copy of Marketing Lessons from the Grateful Dead in the mail, and had borrowed a "Fast Read" copy of Jonathan Kellerman's latest Alex Delaware mystery, Deception, at the library.
I read a little of each on the way home. Both books engaged me on the first page, as books by David Meerman Scott and Jonathan Kellerman tend to be. Both quickly "hooked" my interest.
However, faced with the choice of what to read, I finished Marketing Lessons from the Grateful Dead first. I became engrossed in the back story, or explanation, of the reasons a rock group I had long observed took the steps it did, and how it benefited their career and solidified their position.
It helped that I also resonated with the author's first-hand stories of attending numerous Grateful Dead concerts and visiting the Grateful Dead Archive at the University of California at Santa Cruz. The photographs provided atmosphere, the anecdotes provided story, and the book's tight writing and strong organization contributed to a "high momentum" and fascinating reading experience...a "high-momentum page-turner" that teaches fundamental marketing lessons and values.
Because the ideas come through so clearly, Marketing Lessons from the Grateful Dead begs the question: "Why doesn't every business act like the Grateful Dead?" Why don't all businesses "Put Fans in the Front Row?" Why don't all businesses "Embrace Technology" and "Cut Out the Middleman?" Why don't all businesses "Bring People on an Odyssey?"
The lessons are obvious, and--most important--they are reinforced with concrete examples of how other other businesses far removed from rock and roll have profited from the same marketing ideas. Sidebars and summaries emphasize the lessons and organize them for easy reference.
In the spirit of full disclosure, I was reading a copy sent by the publisher. BUT, receiving a book doesn't mean you have to read it! I read it because it's a great book, and I ended up sending two copies to long-time clients in Seattle. And, only after I finished Marketing Lessons, did I return to my Jonathan Kellerman mystery.

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