On Her Own Ground: The Life and Times of Madam C.J. Walker (Lisa Drew Books) Review
Posted by
Michelle McGhee
on 2/23/2012
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Labels:
african-america n,
african-america n studies,
black,
business,
harlem renaissance,
historical,
leadership,
madam cj walker,
management,
women
Average Reviews:
(More customer reviews)On Her Own Ground details the life story of Madame C.J. Walker, best known for developing a line of hair care products. To know her only for this accomplishment would be short sighted, indeed. Born to slaves, Sarah Breedlove (her given name) was orphaned by age 7, married by age 14 and widowed with a small daughter by age 20. She was one of many women who took in washing to earn a living and to support her daughter. She began to experiment with hair salves when she noticed her hair was breaking and falling out. Tapping into a common problem for black women of the time, she began to produce and sell her discovery. This is also the story of a woman who was in the forefront of black educational and political movements of the early 1900's. She was friends (and sometimes adversaries) with many of the well known names of the time,including Booker T. Washington,Mary McLeod Bethune,and W.E.B DuBois. and a force behind providing educational and employment opportunities for African American women. Her daughter , who also helped run the family business was at the forefront of the Harlem Reniassance. Working against the prejudice of not only her race, but her sex, she built a family industry that exisits today ( although no longer in family hands).She built a home among the most wealthy of the time and enjoyed an income comprabable to any white, male executive of the time. A'Lelia Bundles has skillfully woven a complex portrait of a woman who shaped marketing techniques still used universally today. Using a wealth of family material (Bundles is the great-great granddaughter of Madam Walker)as well as other well documented sources, the author opens the door to a vibrant time in Black history, provides a historical context to help explain and compliment this amazing woman and tells a story so compelling that this is a hard book to put down.
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