The End of Fashion: How Marketing Changed the Clothing Business Forever Review
Posted by
Michelle McGhee
on 4/26/2012
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Labels:
fashion,
fashion book,
fashion business,
luxury,
marketing,
negocio,
trend
Average Reviews:
(More customer reviews)I'm glad that I finally got the book after seeing Teri on the Oprah show and the Metro Channel. Her reporting genius and years of experience show as she single-handedly unveils this industry which too often tends to believe its own hype. It was especially interesting to read her accounts of the ways in which the homogenization of large American retail stores has bolstered designers' marketing and branding efforts and subsequently, and ironically, led to the death of fashion. This read was especially timely as I watch my hip trendy New Yorker friends spending $200 on banal denim pants in assorted hues. My only regret is that Teri never once conceded that designers are artists; her approach was strictly business and on those terms this book is brilliant.
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A revealing and unflinchingly honest exploration of the fashion industry, including profiles of the great designers, reviews the history of couture from the days of French designers wielding total authority to the current market-driven industry ruled by consumers. Reprint.
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