Average Reviews:
(More customer reviews)This book was sent to me for review. The title is particularly apt. Linkner encourages dreaming but the emphasis is on discipline. Unlike many authors, he actually shows how to integrate creativity into a corporate setting, even one that has a buttoned-up culture.
For the most part I enjoyed reading the book. I would recommend it especially as a book to give someone who either is a senior executive or who owns a business. All books on creativity face this challenge. Most organizations (deep down inside) don't value creativity; they just give it a lot of lip service. Unless you're in a position to be a change agent without losing your career, you may just get frustrated with unexplored possibilities.
The book makes a convincing argument for why we need creativity in business today and why we need to care. Hopefully this section will give readers some ammunition to make a case to their higher-ups.
Linkner is a good writer who illustrates each point with vivid examples. He gives particularly detailed explanations of creativity briefs, which will be a good way for companies to introduce these ideas in the corporate framework.
The best parts of the book were the questions he uses to encourage readers to open their minds. I particularly liked Chapter 4, which proposes a series of exercises and ends with a section on developing your creativity chops. The meat loaf story (which most of us will recognize at once) and the cosmetic color story were fun to read and made the point. We also can benefit from taking classes that bring out our creativity, such as art classes or improv acting.
I think it's important to add that you need a strong sense of your market before applying any innovation, creative or otherwise. When innovations work well and are embraced by a market the effect seems magical. Starbucks and Zipcar are great examples. However, I think it's all too easy to ignore an innovative idea and dismiss it because we're sure the market isn't ready, nobody else is doing it, and our business consultants shake their heads firmly. I for one plan to try the exercise "Do the opposite."
Click Here to see more reviews about: Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity
A 5-part process that will transform your organization — or your career — into a non-stop creativity juggernaut
We live in an era when business cycles are measured in months, not years. The only way to sustain long term innovation and growth is through creativity-at all levels of an organization. Disciplined Dreaming shows you how to create profitable new ideas, empower all your employees to be creative, and sustain your competitive advantage over the long term. Linkner distills his years of experience in business and jazz — as well as hundreds of interviews with CEOs, entrepreneurs, and artists — into a 5-step process that will make creativity easy for you and your organization. The methodology is simple, backed by proven results.
Empowers individuals, teams, and organizations to meet creative challenges posed by the marketplace
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