The Greatest Direct Mail Sales Letters of all Time Review

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(More customer reviews)At last. In one place. With examples. With clear guidelines. The Book.This is the best of it's kind. A book to explain and inspire great direct mail composition. If you could only buy one book, buy this one. There are several very fine books on direct mail. Hershell Gordon Lewis has written several of them. Hodgson has a book which is easier to read and see how to apply the principles than any other single book.Short sentences - with snap, crackle and pop --- profusely illustrated with classic examples. No ponderous hair splitting and cutting down to the finest points. Here are the basics, the beginnings, the endings, the Post Scripts, the greetings ( salutations for the intellectuals) and the rest of it. You can see the pieces apart, and in the letters see how somebody put them together. No extra verbage. Good solid hard biting skills build from reading and rereading and appreciating the creative spirits of the best.Told plainly enough for even an engineer like me to use [ Engineer's definition of a sentence -- It starts with a big letter and ends with a period.]

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This 548-page book gives you 100 of the most effective direct mail sales letters ever written. Plus, get hundreds of tips and checklists for effective writing, more than 100 ways to open a letter, 90 ways to close a letter, 14 sections covering all types of letters, 100 basic reasons why people buy and more!Whatever direct mail assignment you face, you'll find examples of how today's leading writers tackled the task of writing letters for a similar assignment. Although you won't duplicate their exact words, a study of their approach should provide a strong starting point and help stir up your own creative juices.This book, then, is best used as an idea source that shows how leading writers handled difficult writing assignments. Undoubtedly you'll find words and phrases that you can integrate into your own writing. Beware of trying to fit others' words and phrases intoyour sentences unless they truly fit. Good copy has a cohesive flow that can be interrupted by ill-fitting words and phrases no matter how great they may have been in their original environment.--This text refers to the Kindle Edition edition.

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