Lucky Or Smart?: Fifty Pages for the First-Time Entrepreneur Review

Lucky Or Smart: Fifty Pages for the First-Time Entrepreneur
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I read Lucky or Smart after receiving a recommendation from a very creditable source. However, it was a great disappointment, and in my opinion, a waste of money. $13.95 (as per the inside cover of the book) for 58 pages that delivered little value.
Bo Peabody may himself be both lucky and smart for founding and selling a low revenue-no profit generating internet company during the internet bubble; I hope you are lucky enough to read this review and then smart enough to avoid purchasing his book. My brief summary of the lessons from the book follows:
Chapter 1: Start a company that is innovative, morally compelling and philosophically positive; this will attract smart, motivated people that will do great things because they are smart and motivated (Enron aside)
Chapter 2: you are born an entrepreneur or a manager - accept who you are because you cannot change
Chapter 3: entrepreneurs are B students, managers are A students - unfortunately I was a B student in high school and an A student in college, something the author does not address
Chapter 4: strive to be good enough to survive; if you do you will be bought by a company that can make you great; but don't be great on your own or you will not survive
Chapter 5: have faith
Chapter 6: don't take no for an answer
Chapter 7: entrepreneurs don't have power - "get used to it"
Chapter 8: stay calm and be gracious in difficult situations
Chapter 9: read the WSJ daily, the NY times on Sunday and pick one other reputable weekly or monthly business magazine - and don't read any other form of press
Chapter 10: always sell
Chapter 11: know what you don't know
after reading the above there is no reason for you to purchase the book unless you want to know more about Bo Peabody or the companies he founded. That is all there is, except for a number of tangentially related stories that involve Bo and his limited experiences in the business world (I say this because he was in his early thirties when this book was written).
Instead of reading Lucky or Smart I would highly recommend the Richest Man in Babylon or Rich Dad Poor Dad.


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