We, Me, Them & It: How to Write Powerfully for Business Review

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(More customer reviews)The magic of serendipity in a London airport bookstore brought this little jewel into my life. I read it twice on my flight, then bought several copies for friends at work.
It's intended for a British audience. Even though I'm American I understood the language and examples and felt they applied to our company.
The main point is that all writing, from the help desk to marketing materials, work to form the brand. Customers love the tone of informal letters -- filled with emotion and individuality, free of the language of bureaucracy. So many people like me get drawn into sterile corporate writing because it sounds professional as we write, but to the customer it ends up sounding haughty and boring.
There are lots of compelling case studies of British companies, some funny stuff, and even great poetry.
One funny:
"The problem with words is you never know whose mouth they've been in."

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This stimulating reference demonstrates how anyone can learn to use words more effectively and persuasively in today's business environment. The basic framework promotes creative thinking and encourages writers to inject their personalities into communiqués, instead of relying on stale templates and forms. Examples of ways to introduce creative—and valuable—business writing techniques to office communications include differentiating a company during a sales pitch, infusing vibrancy into product and service descriptions, and even clarifying daily e-mails. This latest edition of the business-world classic includes a new introduction and updated materials throughout.

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