Showing posts with label small business marketing. Show all posts
Showing posts with label small business marketing. Show all posts

How to Write a Marketing Plan: Carry out a marketing audit; Establish objectives and strategies; Create an effective plan (Sunday Times Creating Success) Review

How to Write a Marketing Plan: Carry out a marketing audit; Establish objectives and strategies; Create an effective plan (Sunday Times Creating Success)
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Everything can be done better with a well thought out plan. "How to Write a Marketing Plan" is a guide to make a thorough marketing plan for one's business that can function with flexibility and success for the product's future. From auditing the product's worth, setting realistic goals, putting a price tag on the campaign, and pushing it into plan, John Westwood, marketing veteran, shares much of his experience. "How to Write a Marketing Plan" is a strong resource which should be considered to be at hand for any business person.

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Very Quick Job Search: Get a Better Job in Half the Time Review

Very Quick Job Search: Get a Better Job in Half the Time
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This book is designed for entry-level job seekers who can look for work at least 25 hours a week. Tells how to get a job by obtaining interviews, which is redefined as a conversation with a person who can hire you, whether or not they have a job open at the time of your discussion. Describes seven step to get a job, which are: 1) Know your skills. 2) Have a clear job objective. 3) Know where and how to look for openings. 4) Spend at least 25 hours a week looking. 5) Get two interviews a day. 6) Do well in interview. 7) Follow up on all contacts. The book is organized so you only have to read the parts that are relevant to you. Very helpful to people with learning disabilities.
From Annotated Bibliography of Learning A Living; A Guide to Finding A Job and Planning A Career for People with Learning Disabilities, Attention Deficit Disorder, and Dyslexia by Dale S. Brown

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* A JIST best-seller—very popular with job seekers! * More than 215,000 copies in print! * Rated one of the top job search books ever! Millions of people have used Michael FarrÂÂÂ's job search methods to find better jobs in shorter amounts of time. The reason: FarrÂÂÂ's methods are practical and results-oriented, the very kind of information that job seekers want. "The Very Quick Job Search," Third Edition is completely updated and current with a substantial amount of new job search methods and research. ItÂÂÂ's comprehensive, yet designed in such a way that job seekers can quickly find just the information they need on topics such as the two best job search methods, three employer expectations that must be met, four strategies to use a resume effectively, and much more!

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Start Your Own Business, Fifth Edition (Start Your Own Business: The Only Start-Up Book You'll Ever Need) Review

Start Your Own Business, Fifth Edition (Start Your Own Business: The Only Start-Up Book You'll Ever Need)
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I was originally skeptical when I received an early copy of Start Your Own Business. Part of my skepticism was the "ONLY startup book you'll ever need" banner on the front cover.
However, after living with Start Your Own Business for several months, and finding myself not only referring back to it, but also recommending it to family members and friends, I now realize the banner isn't a claim, but is a credible statement. The amount of detail inside, along with dozens of worksheets, makes this an ideal handbook to be kept within reach at all times.
The book's length, 700+ pages, also was an initial concern. Who has time to read 700+ pages? But, that's not a valid concern, for the same reason that the Physicians Desk Reference doesn't have to be "read" as much as "referred to" as needed. The detailed table of contents, which organizes chapters into 8 main sections, makes it easy to locate the information you desire.
Start Your Own Business is a great resource that brings everything together in one place for both startups and serial entrepreneurs.

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