Average Reviews:
(More customer reviews)
I liked this book very much. It is basically a marketing piece for Franchise Times magazine. It is written by a contributing writer to the magazine. And the book's forward is written by the founder of the magazine. The book is well written and very well organized. It is split into five sections and 18 chapters:
§1. Getting started: Finding the right franchise for you (1-7)
§2. The nuts & bolts: Investigating and buying a franchise (8-12)
§3. Getting ready for business: How to hit the ground running (13-15)
§4. Franchising today and tomorrow (16-18)
§5. Franchise directory
1. Who are today's franchisees?
2. Are you meant to be a franchisee?
3. Beyond burgers: Consumer-oriented franchisers
4. Service-oriented franchises: Everything from cars to computers
5. Finding your perfect franchise fit
6. Beginning your franchise search
7. You're interested. Now what?
8. The Uniform Franchise Offering Circular: Not exactly beach reading
9. Checking out your franchise of choice
10. Discovery day or the time I almost bought a sub shop
11. Franchise attorneys: Pay now or pay more later
12. Franchising your franchise
13. Franchise training
14. Finding a home for your new enterprise
15. Getting your franchise up and running
16. Trouble in paradise: Keeping the peace with your franchise
17. The diverse faces of franchising
18. The roles you can play in franchising's future
Let me say here that I am not a fan of franchising. As a practicing attorney I had a few clients who were franchisees and they did not have positive experiences in that capacity. Franchise agreements usually place too many restrictions on a small business owner and limit the company's growth potential. Sometimes those agreements also force a business to go under. And then there are the situations where franchisors allow other franchisees to set up shop too close to an existing franchisee and sales suffer for both franchisees.
Some people look to franchising in order to have a ready-made business plan and distribution system waiting for them as they start down the entrepreneurial path. Others seek a franchise so they will have a ready made customer-base because of the brand the franchisor has created. Some franchises deliver all three: business plan, distribution system, and customers. This last type typically cost a fortune to buy into, and they are the kind that come closest to buying a business. Unfortunately by buying into a franchise there are so many strings attached. By buying a business (instead of a franchise) you are free to grow the business as you see fit. You can even franchise it as a franchisor.
Yesterday I read a few books on franchising in order to get a feel for how good this book is. One of the other books I liked and reviewed: "BBB's Insider Guide to Buying a Franchise" (ISBN: 1933895012). I gave it a positive review rating, but I complained that it lacked sufficient meat on the bones to warrant the highest rating. I like the instant book in a similar way. But in my humble opinion, this book has the meat on the bones to warrant the 5-star rating.
I would have liked this book better if it had included Chapter 18 from the BBB book mentioned herein above. Athough a franchise comes with a proven business model and something called a business plan for start-up purposes, every franchisee must prepare their own business plan for their franchise. That will involve scoping out the local competition and seeing how they market their product or services. The competition's customers are something that every franchisee must become expert about because the franchisee is going to work at stealing some (or all) of those customers. Without customizing the business plan for a franchise so it will fit into a local market and new location, the franchisee is at serious risk of failure. 5 stars!
Click Here to see more reviews about: Franchise Times Guide to Selecting, Buying & Owning a Franchise
Buying a franchise can be a handy shortcut to the American dream of owning your own business. But there are dangerous pitfalls-and possible drawbacks to even the best franchise deals. Here, for every prospective franchisee, is authoritative advice from a trustworthy source. The experts of Franchise Times offer their picks of the top 200 franchises and 100 up-and-comers, complete with contact information, financial requirements, fees, and more. There are practical tips on everything from hiring and marketing to financing your franchise, leasing a retail space (or setting up a home office), and deciding if you should buy or run a franchise with your spouse. With anecdotes and advice from current franchisees and franchisors, this is a book every would-be entrepreneur should read before signing a contract.
0 comments:
Post a Comment