Average Reviews:
(More customer reviews)I am an investment professional in the European VC industry. This book is an extremely accurate picture of all aspects of the venture "game". Entrepreneurs seeking venture capital need to read this book which pinpoints the myriads of dos and don'ts when seeking an investor and closing a deal. I have read a few other books (mostly from american authors) and this one is by far the best.
It is also quite a valuable read for investors. I have been in the industry for 5 years and found lots of interesting aspects that gives perspective for my work as a VC. I would recommend that this book is given to new people in a VC organisation, both investment managers and partners with industry backgrounds.
What makes it so useful is that the author has talked to a lot of VCs across Europe and the US, and thereby has gotten quite a lot of inside information. She has really gotten underneath the surface. The books is also full of quotes from these people which makes it a good read.
Click Here to see more reviews about: Smarter Ventures: A Survivor's Guide to Venture Capital Through the New Cycle ("Financial Times") ("Financial Times") ("Financial Times") (Financial Times Series)
Having the big idea is merely the beginning. Raising and using venture capital is pivotal to the success of many an ambitious new venture, but venture capital is more than money. It's far too expensive to be treated merely as cash, and if used well, far more critical to the successful venture.This can be a daunting process. Smarter Ventures leads you inside the world of European venture capital, and takes you step-by-step through the venture cycle. By holding a mirror up to both sides of the money-raising process, Katharine Campbell shows how entrepreneurs can better understand venture capitalists - and vice versa -- leading to more productive relationships and smarter ventures.Katharine Campbell explains how venture capitalists think, what they are looking for and why. Learn how to spot the good -and the bad -- investors, and equip yourself with the tools and the knowledge to seal a successful partnership.Smarter Ventures is the bible of the European venture capital market and your complete companion to the venture cycle."Smarter Ventures is essential reading for anyone interested and involved in new ventures and venture capital -- whether funding it, using it, providing it or teaching potential entrepreneurs!. The book is so complete it is almost a funding cookbook!. Anyone involved in enterprise, as a practitioner, venture capitalist or academic, should regard Smarter Ventures as required reading." - Book Review, Financial Times
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