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(More customer reviews)I am using this book for the prepration of the methadology of my MBA theseis, i think it is a good book, however i am discovering it is beter to have more than one good source, is this obvious for methadology writing ?, i don't know.
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This new textbook provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making best use of information technology where appropriate.Using real-life case studies and student activities, it gives an insight into the realities of undertaking business research whilst guiding them through the process, which the students could use for their dissertation or any major project.
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