Average Reviews:
(More customer reviews)I picked up this book in the airport bookstore in Dublin while awaiting a flight back to the USA. I was impressed by the real world explanations and advice that the authors spell out for entrepreneurs who are looking to grow their business.
I loved the title (even though as a yankee I call that thing under my beer a coaster), but because of the title I expected more tips on cultivating an idea...and not as much about the growth management of a business. Although, the book is still a good read for anyone wanting to found a company.
Click Here to see more reviews about: The Beermat Entrepreneur: Turn Your Good Idea into a Great Business
"I recommend this book to any aspiring entrepreneur" Charles Dunstone, Founder, Carphone Warehouse.Beermat Entrepreneur became an instant bestseller on publication in 2002. It has helped tens of thousands of people thinking about starting a business to understand how to turn a good idea into a great business. In the three years since Beermat Entrepreneur was originally published, Mike Southon and Chris West have met literally thousands of people at every stage of starting up, from thinking about it through to growing businesses. The experiences and feedback of these people has overwhelming supported the Beermat methodology. In this edition, the authors have distilled the feedback from entrepreneurs to fine tune Beermat so that it offers exactly what entrepreneurs are looking for. The new edition offers more advice on working with a bank to your greatest benefit, more info on how to grow your business, and much needed advice on what to expect and how to handle the 20-plus employee stage.
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