Average Reviews:
(More customer reviews)There's really nothing new in this book, but the method of presentation and short read time make it an excellent choice as a reminder to keep doing what we all should know works. Marketing, build relationships, close the sale. This is what has always worked and it hasn't really changed. Some of our marketing methods are new, but the great sales successes continue to go to those who focus on building relationships.
Good book and I recommend it because you can read it in 30-45 minutes and get a good kick in the seat of the pants.
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