The Leader's Voice: How Leaders Communicate During Turbulent Times Review

The Leader's Voice: How Leaders Communicate During Turbulent Times
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"The Leader's Voice" reveals how to change static communication and poor performance into dynamic communication for extraordinary results. A manager speaks to only ensure the job gets done. The leader's voice uses facts, emotions and symbols to motivate and create change. A leader carries out authenticity, and foresight to not only get the job done, but to also promote a willing to go the extra mile. Providing plenty of proven examples from leaders throughout history, with the ABC's of leadership, "The Leader's Voice" equips the reader with the necessary information to remove any obstacles preventing success.
Boyd and Crossland practice what they preach. Their written communication style is direct and to the point, with the determination to make a difference. Using the pictures to stir emotion, the various type fonts to personify symbols and the straight facts from the lives of other leaders immediately captured my attention. They did a fantastic job organizing the material and appealing to my creative core. I would recommend "The Leader's Voice" to anyone attempting to motivate a crowd of one to one hundred and one or more.
Now let me reflect . . .
I used to complain about my mother fixing so much tuna casserole. Her response, "There are alot of starving people in the world. You should be thankful we have food on the table." When my father knew I didn't feel as smart as my sister because of my grades, he would tell me, "You're intelligent. You just need to study a little longer." And when I cried after being hit by a car, my grandmother's words consoled me with, "If God looks over the sparrow, surely he'll take care of you." These voices addressed me with emotion. These voices encouraged me with facts. These voices motivated me with symbols. I now realize these are the voices of the leaders in my life.

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In this provocative and instructive book, The Leader's Voice: How your communication can inspire action and get results!, business executives and others can acquire the much-needed skills effective leaders use to manage change in turbulent times. "To say language is everything to a leader is no understatement.It's a fact," says Tom Peters, America's Number One business guru. Clarke and Crossland, executives at tompeterscompany, show how others can use leadership principles to discover the power in their voice. The authors define the core principles of effective leadership communication.In a volatile business climate like today's, the ability to communicate authentically and powerfully is the crucial leadership competence. Unfortunately, the complexity of the current workplace has muted the voices of many leaders. Ever wonder how John F. Kennedy, Margaret Thatcher and Martin Luther King, Jr. commanded through communication?Read this book and apply the principles.You'll discover the power in your voice!The Leader's Voice is backed up by twenty years of communication research. Reviewing over 1,100 examples of leadership communication, and studying the inferences of modern neurological science has led the authors to a simple, stimulating leadership communication model. Leaders, at their best, communicate simultaneously on three channels: Factual, Emotional and Symbolic (FES).Clarke and Crossland demonstrate how FES can be used in public presentations, one-on-one meetings and even via email to enhance a leader's effectiveness and ability to move his or her constituency to greater conviction, consciousness and competence.

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