Average Reviews:
(More customer reviews)Jelassi's book, just like his class, divided in two main parts. One third of the book (about 200 pages) covers introducing the key terminology and evolution of e-business, the e-business strategy framework and a road map for e-business strategy formulation with in 10 chapters. The rest contains case studies on e-business.
Strategies for e-Business is a very useful textbook for three kinds of readers:
First instructors, because of containing 28 real-world in-depth case studies which they cover spans from the grassroots of e-commerce, to the rise of the internet and burst of the bubble in 2000 until present. About 10 of these cases referred as examples in the concept part for several times. Also PowerPoint slides of figures and tables from the book and teaching notes for the case studies are available at companion website.
Second students, participants enrolled in MBA and Masters programmes. As an intentional student point of view I strongly suggest this book because of the ease of English literature that the authors used in writing the book. With having IELTS 6 or TOFEL 550, you can easily read the concept parts with in 10 days. Also there are lots of figures and artwork that is very useful.
Third senior managers, as it is starting from the first step you do not need to have any pervious academic knowledge about marketing or e-commerce, every thing you need is inside the book. It is something like a marketing book with the focus of e-commerce. Also there are lots of Financial Times articles provided in side of the concept part that beside of offering the reader comment from the business press to complement the academic debate it would not makes you bored, as if you are reading your favorite magazine.
Mehdi Ghazisaeedi,
MSc. student in Marketing and e-Commerce.
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Strategies for E-business: Creating Value through Electronic and Mobile Commerce"Strategies for e-business" is packed with a treasury of timely and insightful international case studies, the very best concepts from academics, and powerful prescriptions for practising managers who wish to navigate the world of e-business, without the hype. This very readable book is clearly the culmination of years where Jelassi, in particular, has remained on the forefront of making e-business very relevant to the practising manager, gleaning deep insights from case research on how firms use e-business to gain competitive advantage, and his own leading academic research.""Prof. Andrew Boynton, Director of the Executive MBA, IMD LausanneDo you want a book that links e-business to overall corporate strategy? That has case studies that investigate the dot.com phenomenon as well as the 'dot.bomb' disasters?This important new textbook offers a framework for comprehensive e-business strategy formulation based on rigorous and time-proven concepts from the field of strategic management, adapted to the specific context of e-business.Ideal for MBA students, upper level undergraduates and practitioners, Strategies for e-Business provides the reader with tools for analysing twenty-eight original case studies, examining how companies have developed and implemented electronic and mobile commerce strategies.The cases are contributed and researched by acknowledged experts and have been chosen to represent a range of industries including banking, retailing, media, education, manufacturing and advertising in Europe and beyond.Tawfik Jelassi is Professor of e-Business and Information Technology at the School of International Management at Ecole Nationale des Ponts et Chaussees, Paris, France.Albrecht Enders is an Associate with The Boston Consulting Group, Cologne, Germany
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