The Never Cold Call Again Online Playbook: The Definitive Guide to Internet Marketing Success Review

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(More customer reviews)I purchased one of Mr. Rumbauskas' books about a year ago. I thought it was pretty standard stuff, but not too bad. When I got the email announcing "Online Playbook" I was curious. I thought I would give Mr. R another shot to impress me. There are several free bonuses that come with the purchase, so I thought $14 would be worth the spend. As it turns out, this book does nothing more than scratch the surface and is mostly full of information anyone who has advertised on the net once or twice would know. To get the actual "power secrets" Mr. Rumbauskas entices you with, you will have to shell out $500.00 for Rumbauskas' Marketing Opus program, which the author will happliy tell you all about when you register for the free bonuses. A real bait and switch tactic that left me cold. I would also recommend stearing clear of some of Mr. Rumbauskas' team mates - Joe Vitale, Matt Morris - who use some of the same infuriating tactics. If you don't mind fluff, get this book and your free bounuses. Otherwise don't waste your time or money on this one.

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An all-in-one guide to online marketing from the New York Times bestselling author of Never Cold Call Again

In Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Now, in The Never Cold Call Again Online Playbook, he gives small business owners, independent professionals, and entrepreneurs a complete, all-in-one guide to the best practices of effective online marketing.
The best marketers know all the secrets of using the Internet to fuel business growth. With The Never Cold Call Again Online Playbook, you'll have access to all the best proven Internet marketing wisdom, tactics, strategies, and tools. You'll learn how to develop a complete online marketing system that boosts sales and brings in customers galore.
A comprehensive toolkit for creating a complete, powerful, and effective online marketing program for your business
Written by online marketing guru Frank Rumbauskas, bestselling author of Never Cold Call Again and Selling Sucks
A revolutionary system for increasing sales without tired old selling tactics that no longer work anyway
How to explode your business with social media sites like Twitter and Facebook

For anyone who owns or operates a business and wants to increase their sales, profits, and visibility online, The Never Cold Call Again Online Playbook is the ultimate practical resource.

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The Lords of Strategy: The Secret Intellectual History of the New Corporate World Review

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(More customer reviews)The debate over the value of high-level strategic consultants and academics has waged for decades. I was one such consultant for the better part of ten years who often spent the first part of any conversation defending my profession (I have since moved to advertising and now defend that profession). Kiechel covers the rise of strategy consulting firms--BCG, McKinsey, and Bain--and notable business school professors who contributed to the strategy revolution. His background provides the credibility to do so, he was a former Managing Editor at Fortune magazine and was the Editorial Director of Harvard Business Publishing from 1998 to 2002.
He sees the best strategists as objective intellectuals who see patterns of evidence and put them through conceptual frameworks to produce pragmatic insights. This largely began in the sixties and seventies when strategy began to be systematized and integrated. Cost, customer and competitors were the three primary areas strategists looked for patterns to exploit. In the nineties, the practices were more fad-like including reengineering and total quality management. This was the era I practiced in and I felt like the lone voice extolling the virtue of a simple but robust strategic planning process. I jumped for joy when in June, 1997, BusinessWeek had on their cover, The Return of Strategic Planning: Once More With Feeling. Which was the pivot point for Taylorism-like monitoring and measurement processes becoming more humanistic and holistic in their design.
The author tells some great industry stories but what struck me is just how important the role of strategy and management consultants is to business. The influence that such a small number of people and firms have had on modern business is truly staggering. This is where the subtitle of the book comes from: The Secret Intellectual History of the New Corporate World. Just a handful of models and frameworks devised by a small number of minds have been used by countless businesses to generate their strategies - this is what is so amazing.
From my experience, the best strategists retain a child-like wonder and a natural intellectual curiosity that is backed by analytic rigor - an incredibly hard combination of skills to possess in one person. I suggest this book only if you are interested in the history it covers and/or are a follower of the strategist value debate. In other words, this is not a strategy how-to book. Other books in this area I have read are The Management Myth, The McKinsey Mind, Rip-Off!, House of Lies, and Consulting Demons - so you may want to check them out too.

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How to Prepare a Business Plan (Sunday Times Business Enterprise Series) Review

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(More customer reviews)Planning is invaluable; no one has ever maximized their business success by just winging it. "How to Prepare a Business Plan" is a scholarly handbook, taking a look at how to create the best business plan possible for one's company. Focusing on managing income and expenses, expanding, taking out loans, and meticulously watching for early warning signs of failure, "How to Prepare a Business Plan" is an excellent choice for entrepreneurs and a top pick for community library business collections.

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* Fully revised and updated * Practical guidance given on all aspects of business plans * Includes case studies and examples "Ideal for entrepreneurs and decision-makers in Small and Medium Enterprises (SMEs). Highly recommended." -- George Cox, Director General, Institute of Directors "Still the best book available on the subject." -- The Bookseller's Review of Business Books A business plan provides a blueprint for the future of business start-ups. It sets out a company's aims and how it proposes to achieve them. Without such a plan no venture capital house or bank will consider a loan for start-up or expansion. This fully revised new edition describes the best way to prepare a business plan that will help get the financial backing needed. It includes practical case studies and cash flow forecasts, as well as advice on expanding a business, planning the borrowing and monitoring business progress.

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How to Persuade People Who Don't Want to be Persuaded: Get What You Want-Every Time Review

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(More customer reviews)Having had the pleasure of listening to Mr. Bauer speak, I eagerly looked forward to reading his co-authored book. His commanding "Stage Presence" dressed in a tailored suit stands in my memory like a spot light in the night. This presence, one which ultimately mesmerizes you into believing that what ever he says is some how correct.
That said, I eagerly picked up his book and started reading, only to bog down every time I picked up! With massive effort I finally finished the material and was left wondering what "The Heck I Had Read"?
Was this a Sales Training Book, Was This a Simply Magic Tricks Book, or was this just a way to get published?
The book is filled with slight of hand, misdirection and numerous illusions all illustrating anything but The Title of the Book!
It is unlikely that anyone would be able to persuade anybody to do anything after finishing it...But Entertain You Might!
This book is truly simplistic but masterful in its ability to make much out of little! It is also unlikely the average reader of this book would ever resort to the slight of hand or magic tricks purported as Ice Breakers in any sales presentation. Perhaps more usable at the next family reunion or reception.
Granted if you already have a background in magic this book would likely be most entertaining. It is also unlikely that any body would be fooled by the presentation or intent of this message or your implementation in a business setting.
Perhaps after four or five martinis the story would be different
In summation....to utilize a famous marketing quote.....Where's the Beef?
Or in this case ...substance.


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JK Lasser's Guide for Tough Times: Tax and Financial Solutions to See You Through Review

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(More customer reviews)I borrowed this from the library and I'm hooked with it now that I wanted my own copy. It shows charts that you can use on evaluating your decision regarding early retirement vs. remaining on the job. It covers a lot of topic perfect for this economic down-turn.

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How To Write A Proposal That's Accepted Every Time Review

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(More customer reviews)I was skeptical. How could one book be worth over $100? And how could Alan Weiss tell me how to write proposals to my unique clients? It has been almost one year since I asked those questions...If I knew then what I know now, I would have paid a $1000 for this book! Here are the facts,when I first started using Alan's proposal templates my closing ratio went down from approximately 90% to 75%. BUT my consulting engagment fees went UP OVER 100%. Now, I have learned to avoid clients who don't value my work and my closing ratio has gone back to about 90% at almost double the value to me! But that is not the biggest benefit, through this book I learned how to get paid in advance...before I ever begin the project. Prior to using Alan's models I was never paid in advance, now 40% of my clients are paying me a much higher fee and paying it in advance.
I no longer have this book. I took the pages apart and filed the proposal templates according to my client base and instructed my client services manager to never deviate from these templates.
There are many books that have helped me think more critically, solve problems quicker and speak more effectively...BUT nothing has helped me increase my consulting revenue like this one by Alan Weiss.

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Here's the guide you've been looking for -- written by a successful consultant who has himself written hundreds of winning proposals. In this easy-to-read, easy-to-follow book, consultant Alan Weiss takes you step-by-step through the proposal process from definitions, objectives and essential preparation techniques...through the actual structuring and writing process...and on to the all-important client follow-up.How to Write A Proposal That's Accepted Every Time shows you how to acquire the information that creates winning proposals in collaboration with the buyer. "That's the key to proposal acceptance," says Weiss, "Collaboration with and agreement by the client prior to anything being committed to paper."In this practical guide you'll learn how to --Avoid gatekeepers and deal only with the economic buyer (the person who can cause a check to be signed); Establish boundaries and avoid "scope creep."; Effectively convey the value of the project; Frame your intervention in terms of outcomes rather than cost; And much more.Let this detailed, how-to guide lead you to consulting success, before, during and after the proposal process!Book & CD

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The Expert's Edge: Become the Go-To Authority People Turn to Every Time Review

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(More customer reviews)There is an old expression that says that knowledge is power. Yet, if no one knows you have the knowledge, does it matter? Ken Lizotte, with his concept of being a thought leader, helps experts create market visibility that they could never achieve on their own. He also helps experts come out of the shadows and into the limelight. Having knowledge is one thing. Being recognized as an expert is another. The knowledgeable starve while the thoughtleaders thrive!
- Lee Salz, author of Soar Despite Your Dodo Sales Manager

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You've seen them everywhere-on the covers of books and magazines, quoted in newspaper articles, interviewed on the radio and TV. They are the "thoughtleaders," the high-profile professionals who rise above everyone else in their field to become the go-to experts in all forms of media.

Sound bite needed for what's happening in real estate? Call Donald Trump. Personal finance questions? Get Suze Orman!

What about you? Who seeks you out for opinions for trends in your specialty?Are you merely an expert in your field or are you the expert?Do you dream of attaining higher levels of business fame and fortune? Is there a way to make that happen?

The answer is Yes-if you've got The Expert's Edge.

An action-ready program of proven success strategies, this easy-to-follow game plan can turn any level of entrepreneur into the must-have expert that prospects and media seek out before all others.You raise your profile, expand demand for your services, and increase your profits. Just follow the "Five Pillars of Thoughtleading":

1. Publish articles and books

2. Speak regularly to groups and companies

3. Inspire with "fresh" thinking

4. Attract ongoing media attention

5. Leverage the Internet creatively

Used together, these Five Pillars offer an unbeatable strategy for positioning your business as the only one to call.Prospects and clients will think only of you when your service or product is needed. Your competitors are left struggling to catch up.

No matter what you do-entrepreneur, intrapreneur, consultant, manager or specialist-The Expert's Edge will elevate you to an enviable status as the go-to-authority in your field.

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The Capitalist Philosophers: The Geniuses of Modern Business -- Their Lives, Times, and Ideas Review

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(More customer reviews)In this book, business journalist Andrea Gabor traces the contributions of several key management thinkers and practitioners, and how their efforts shaped both the modern American corporation and popular notions of it. By chronicling well known (such as F.W. Taylor and Robert McNamara) and less known (such as Mary Parker Follett and Fritz Roethlisberger) figures, Gabor succeeds in illustrating how their ideas built on one another and in many cases anticipated by decades the challenges managers would -- and continue -- to face.
The result of Gabor's efforts is not solely a survey of prominent people, but rather a nuanced discussion of the development of what proved to be some of the 20th century's most influential thoughts on management, irrespective of the originator's fame. This approach has several benefits. First, it accurately maps the development of fundamental theories of the corporation's role in society without bowing to the cults of personality around certain writers. Next, it demonstrates how ideas may be attributable not just to one genius, but to several individuals who may articulate similar thoughts in response to changes in society and work life.
For readers looking to understand the development of management theory, this book is an excellent place to start. For all readers, Gabor makes this an entertaining book by describing in detail the personal qualities of these figures, and how their backgrounds and work experiences shaped the perspectives they brought to bear on the early problems of management.

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Fast Cycle Time: How to Align Purpose, Strategy, and Structure for Speed Review

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(More customer reviews)This book provides a compelling blend of theory and practical advice on how to move quickly. I found many things that used combined Balanced Score Card techniques focused on cycle time with the author's real world experience - which is considerable.
The book is aimed at managing the culture and mindset of the organization, not a particular project. A worthwhile read if time-based-competition applies to your business.

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