Showing posts with label selling. Show all posts
Showing posts with label selling. Show all posts

Never Fly Solo: Lead with Courage, Build Trusting Partnerships, and Reach New Heights in Business Review

Never Fly Solo: Lead with Courage, Build Trusting Partnerships, and Reach New Heights in Business
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I'm an authority on sales training and have lost consulting deals over the years. But I have NO IDEA what it would mean to lose as a combat aviator. Think about it. Rob "Waldo" Waldman has to make the best decisions possible or he loses - he doesn't return from his mission.
What an outstanding resource Never Fly Solo is for anyone in the work world.
His thinking reinforces what I believe is the best way to distinguish good from bad business professionals. That is to recognize everyone makes either good or bad decisions. It gets no simpler than that.
Read here how an Air Force officer who flies is humbled to learn he's not the hotshot in the sky, but a part of a team that includes ground crew, mechanics, controllers, wingmen and more.
And from that experience flows wisdom that you can apply in business today.
One of my favorite stories is his description of "chair flying," actually simulating a mission in a chair prior to experiencing it in the cockpit. Mentally running every possible scenario, good and bad, can prepare you to succeed in life, as Waldman did in the air over 60+ combat missions.
I most highly recommend Never Fly Solo.

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The New York Times and Wall Street Journal bestselling book on building powerful, effective teams!

"An amazing book that bucks the old paradigm that maverick leaders and self-madeentrepreneurs set the bar. It will forever change the way you look at leadership."—Marshall Goldsmith, author of The Wall Street Journal #1 business bestsellerWhat Got You Here Won't Get You There

"In Never Fly Solo, Rob ‘Waldo' Waldman shares potent, personal leadership lessonson what it takes to access the power of your wingmen. If you want a former fi ghter pilot with 65combat missions as your wingman and if business success is your target, take flight withWaldo's book and earn your wings. You'll never fly solo again."—Jeffrey Gitomer, bestselling author of The Little Red Book of Selling

"If you are serious about building trusting relationships and launching your business and lifeto new heights, then invest in yourself and buy this book."—Keith Ferrazzi, author of the New York Times #1 bestseller Who's Got Your Back

"Authentic and inspirational, Never Fly Solo is a winning formula for successfulleadership that everyone in business should read."—Howard Putnam, former CEO of Southwest Airlines and author of The Winds of Turbulence

"Waldo does a superb job of applying to the business world the lessons he learned in hismilitary career. His excellent use of vignettes shows how standards and values areapplicable to leading an honorable life."—General Ron Fogleman, U.S. Air Force Retired, former Chief of Staff, USAF

"Waldo the Wingman knows the value of relationships and how to build realpartnerships that benefit everyone involved."—Mark Sanborn, speaker and bestselling author of The Fred Factor and You Don't Need a Title to Be a Leader

Rob "Waldo" Waldmanunderstands one thing better than most businesspeople:You can't reach your highest potential alone.You need wingmen—trusted partners—who canhelp you overcome obstacles, adapt to change, andprepare for success. A decorated former combatF-16 fighter pilot and now a successful entrepreneur,Waldman lives his life by this rule.

Whether you're a senior executive, mid-level manager,or new hire fresh out of college, your success dependson the mutual support of trusted associates. In NeverFly Solo, Waldo helps you maximize your relationshipsto reach your greatest potential. You'll learn how to:
Commit to the core wingman values ofintegrity, accountability, service, and excellence
Transform your relationships with colleaguesinto interdependent partnerships for success
Take courageous action and ask for helpwhen adversity strikes
Communicate effectively in high-stresssituations
Connect with your coworkers and customerson a deeper level

Through compelling, real-world stories, Waldo relateshow his Air Force wingmen helped him overcomechallenges and become successful by teaching himlessons that work in an offi ce as well as in a cockpit.

Like the world of aerial combat, today's high-stakesbusiness world operates faster than the speed ofsound. Teamwork and trust are critical for thwartingthe missiles of fear, change, and risk that too oftensend even the most seasoned professional into adownward spiral.

You can't dodge these missiles alone. Never Fly Solois your flight plan for taking positive action that leadsto greater success.

Find out more at www.neverflysolo.com.

The author will donate a portion of the book's proceeds to veterans charities.


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The 10X Rule: The Only Difference Between Success and Failure Review

The 10X Rule: The Only Difference Between Success and Failure
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Hi,
Thisd book can potentially be life changing.
I've created many of my own products and sold millions online. Yet, I
took away some very valuable ideas from this book.
Here are the top 7 things I learned (or was reminded of in a positive way):
1. Instead of blaming the economy for down sales, blame your activity level for being too low
It's easy to get in the mindset that the problem is the market or the economy. He makes a
great case that the problem is the activity of you and/or the employees in your company.
2. Become omnipresent
He has a chapter about omnipresence. This is a GREAT mindset for marketing....become
omnipresent in your market.
3. Seek to dominate your market instead of being competitive.
Being competitive is the wrong target. This is a great point and changes your mindset
totally.
4. We consistently underestimate the activity level required to get a result
The problem isn't laziness or anything else. It's simply that we underestimate
the activity level required to launch a new product, make sales or create a
successful marketing funnel.
5. 10x thinking + 10x action
This isn't about thinking only (like Think and Grow Rich) or action only.
Action without the right thought behind it spins your wheels.
6. Set your goal to be 10x greater than you think you need
Expand your thinking. I like this idea. It changes the activities you
plan to reach your goal.
7. Plan to take 10x the actions you think you need
Now, there are a LOT of ideas and nuances I didn't list above. One
of the things he does that's terrific is covers objections to increasing
your activity level.
He made me think about some of the ideas in my own thinking and
re-evaluate them. Very useful.
I highly recommend this book.
Marlon Sanders
marlonsanders.com

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Top Dog Recession-Busting Sales Secrets: 50 Top Experts Show You Proven Ways to Sell In Tough Times Review

Top Dog Recession-Busting Sales Secrets: 50 Top Experts Show You Proven Ways to Sell In Tough Times
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This is Volume II and it carries on with the high quality ideas of Volume I . Johnson has done an outstanding job of getting these seasoned sales experts to write short , immediately useful sales tips. Because of the plethora of experience these experts bring to bear on the topic, there is lots for every type of sales person. Thorough, entertaining and meaty, this is a book that seasoned sales guys can put beside their telephone - and the successful ones will use it daily. Its a must have.

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Top Dog Recession-Busting Sales Secrets offers advice and inspiration from 50 of America's leading sales experts. There are 80 quick read sales lessons showing proven ways to sell more in a struggling economy. Readers will learn how to create opportunities in a downturn, shorten sales cycles, take business from the competition, attract new clients and stay motivated. The book also gives priceless advice on ways to overcome price objections to earn top dollar even in tough times.Readers get the sales insights of internationally renowned sales performance experts and trainers along with that of presidents/CEOs of over 25 sales and business growth companies. This stellar group of experts has advised companies ranging from start-ups to Fortune 500 firms. Collectively they have authored over 250 books on sales and selling.

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The Basic Guide to Pricing Your Craftwork: With Profitable Strategies for Recordkeeping, Cutting Material Costs, Time & Workplace Management, Plus Tax Review

The Basic Guide to Pricing Your Craftwork: With Profitable Strategies for Recordkeeping, Cutting Material Costs, Time and Workplace Management, Plus Tax
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Mr. Dillehay's advice is aimed squarely at handcrafters, which means he's able to recommend courses of action that might be contrary to more general advice. For example, while it's common in many stores to price just under a dollar amount ($.99 or $.95 amounts), you don't want to do that with most handcrafted items. That sort of price can actually leave people thinking your goods are cheap and low-quality. Similarly, talking up the uniqueness of your methods or materials and raising your prices might increase your sales, even though common wisdom says that if sales are slow you should lower your prices.
Many beginning crafters are reluctant to put a decent price on their goods. They feel that they or their products aren't good enough, or that people won't be willing to pay that kind of price. They look at the price tag on the materials they used and think they shouldn't mark things up much beyond that. The problem is, there are many costs associated with crafting work that aren't taken into account by that, and you could find yourself losing money without even realizing it. Dillehay makes certain that you know how to take all of those invisible expenses into account when pricing your goods.
He goes on to talk about pricing for different markets. You might be able to price higher at a craft fair than through a store, for example. He even discusses wholesale pricing that allows you to sell to stores, catalogs, and other outlets while still making a profit. In fact, pretty much the only subject that seems conspicuously absent is any talk of selling online whatsoever.
Because so many factors affect the price of your goods, this book ends up doubling as a mini-guide on running a craft business (although you'll still want to delve more thoroughly into that as its own topic). It includes a variety of forms for inventories and so on.
Despite the absence of information regarding online pricing, methods and sales---which these days seems like a bit of a large oversight---there's so much valuable information in here that I highly recommend it to any crafter who'd like to make a profit on her wares.

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One of the most often asked questions from craftpersons selling their work is "How much should I charge?" Whether you have been in business or just starting, this step-by-step guidebook will help you answer that question. You'll get: Ways to raise the perceived value of your work and charge moreBasic formulas for pricing craftwork, retail or wholesaleHow to use pricing strategies to increase salesHow to price one-of-a-kind piecesHow to know if you are really making a profitHow to keep records, with sample forms you can copyHow to get the most profit out of every hourLegal ways to cut your tax bills and boost your net incomeMore ways to boost your cash income than you ever imagined

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The Never Cold Call Again Online Playbook: The Definitive Guide to Internet Marketing Success Review

The Never Cold Call Again Online Playbook: The Definitive Guide to Internet Marketing Success
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I purchased one of Mr. Rumbauskas' books about a year ago. I thought it was pretty standard stuff, but not too bad. When I got the email announcing "Online Playbook" I was curious. I thought I would give Mr. R another shot to impress me. There are several free bonuses that come with the purchase, so I thought $14 would be worth the spend. As it turns out, this book does nothing more than scratch the surface and is mostly full of information anyone who has advertised on the net once or twice would know. To get the actual "power secrets" Mr. Rumbauskas entices you with, you will have to shell out $500.00 for Rumbauskas' Marketing Opus program, which the author will happliy tell you all about when you register for the free bonuses. A real bait and switch tactic that left me cold. I would also recommend stearing clear of some of Mr. Rumbauskas' team mates - Joe Vitale, Matt Morris - who use some of the same infuriating tactics. If you don't mind fluff, get this book and your free bounuses. Otherwise don't waste your time or money on this one.

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An all-in-one guide to online marketing from the New York Times bestselling author of Never Cold Call Again

In Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Now, in The Never Cold Call Again Online Playbook, he gives small business owners, independent professionals, and entrepreneurs a complete, all-in-one guide to the best practices of effective online marketing.
The best marketers know all the secrets of using the Internet to fuel business growth. With The Never Cold Call Again Online Playbook, you'll have access to all the best proven Internet marketing wisdom, tactics, strategies, and tools. You'll learn how to develop a complete online marketing system that boosts sales and brings in customers galore.
A comprehensive toolkit for creating a complete, powerful, and effective online marketing program for your business
Written by online marketing guru Frank Rumbauskas, bestselling author of Never Cold Call Again and Selling Sucks
A revolutionary system for increasing sales without tired old selling tactics that no longer work anyway
How to explode your business with social media sites like Twitter and Facebook

For anyone who owns or operates a business and wants to increase their sales, profits, and visibility online, The Never Cold Call Again Online Playbook is the ultimate practical resource.

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JK Lasser's Guide for Tough Times: Tax and Financial Solutions to See You Through Review

JK Lasser's Guide for Tough Times: Tax and Financial Solutions to See You Through
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I borrowed this from the library and I'm hooked with it now that I wanted my own copy. It shows charts that you can use on evaluating your decision regarding early retirement vs. remaining on the job. It covers a lot of topic perfect for this economic down-turn.

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Everything Is Negotiable: How to Get the Best Deal Every Time Review

Everything Is Negotiable: How to Get the Best Deal Every Time
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I believe that the book 'Getting to Yes' is the best book on the 'philosophy/strategy' of negotiation. When it comes down to negotiation a deal with practical examples, there is NO other book that EVERYTHING IS NEGOTIABLE. If you can put a dollar value on what's to be negotiated, this is the book you wanna read and study.
Personally, i found the following topics the most valuable;
- on accepting the first offer
- goodwill concessions and its effectiveness
- tough vs. soft opening
- toughness in negotiation
- negotiators most useful word (no, it's not no)
I strongly believe that there's no more practical book on negotiation than this one.

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Whether you need to ask for a raise at work, request a better hotel room while you're on holiday, or even debate with your stubborn teenager at home, you can learn effective and powerful negotiation skills to help you get the best deal every time. With chapters on such subjects as making your offer count, dealing with intimidation, and getting it in writing, as well as self-assessment tests to help chart your progress,this bookis a one-stop shop for anyone who wants to improve their negotiation skills. Superbly practical and insightful, this essential guide will make sure you come out ontop in any negotiation.

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Secrets of Question Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results Review

Secrets of Question Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results
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This is perhaps the best all-around sales book I have ever read. While other books point out much needed information, or say the same thing with a different perspective that is sometimes necessary to understand a point, this book should be THE starting point for any sales professional. This book has helped me greatly in my success as a sale professional. It is a sales book, a persuasion book, and a psychology book all rolled into one. Everyone seems to try to start people off with "You Can't Teach a Kid to Ride a Bike at a Seminar" by Sandler, but this book is everything that book is and then some.
Where are the differences? Other books take an elementary strategy to the sales process. First you prospect, then you get the appointment, then you interview the customer, then you give your presentation, then you handle objections, then you close, close, close! I have even heard one person ask what the point of "step 1" is....and his answer was to get to "step 2". while this is somewhat useful to understand, it doesn't help you DO it, it doesn't tell you what to do and how to do it, and it's little more than an outline.
Secrets of Questions Based Selling gets down to the nitty-gritty. He brings things to the table that you may never think about if you don't read this book. He talks about how people interact, how they need to ad value, how they mismatch, how different types of questions serve different purposes- some are solely for the benefit of the person doing the questioning and ad no value to the person answering (i.e.- What CRM product are you currently using in your company?), while others provide more value to the customer (How many customers do you think you are losing because you do not have voicemail and people are hanging up?), etc.
I have read A LOT of books on sales, and I keep finding pieces of this book in all of the other works. High Trust Selling, Sandler's work, Selling with NLP, SPIN selling, etc. They may build on things differently, but this book IS the foundation.
So, as yourself these questions:
1. Am I EVER going to read a sales book? (If so, this should be the first one)
2. Have I been reading sales books, but haven't read this one yet? (If so, this should be the next one you read)
3. Have I been reading sales books, but haven't quite found a useful one yet? (See #2, and this will be a useful book- if you learn it)
Overall, this is a GREAT book that provides a GREAT foundation to your sales knowledge. However, always keep in mind that you have to use what you learn (which means you have to LEARN it first), and that you can't hit a baseball by reading a book. Use the books to learn the mechanics, but then get up and swing the bat a few times, and then get out and hit the ball!

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Can I Have 5 Minutes of Your Time?: A No-Nonsense, Fun Approach to Sales from Xerox's Former #1 Salesperson Review

Can I Have 5 Minutes of Your Time: A No-Nonsense, Fun Approach to Sales from Xerox's Former #1 Salesperson
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The Book explains in details better ways to introduce yourself and at doing cold calls, helps you a lot if you are a sales person looking for new ways to reach customers or to get your foot on the door.

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Can I Have 5 Minutes of Your Time? is one of the best selling books on sales to come along in over 20 years. The ideas and concepts inside have been used by tens of thousands of people to increase their sales performance.

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Selling in Tough Times: Secrets to Selling When No One Is Buying Review

Selling in Tough Times: Secrets to Selling When No One Is Buying
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Certainly timely since we've all been facing tough times for the past couple of years, Tom Hopkins' newest book, Selling in Tough Times: Secrets to Selling When No One is Buying (Business Plus: 2010), seeks to help sellers at all levels get back to the top.
If you're a Hopkins enthusiast looking for something new, you'll be disappointed as there is nothing new in the book--but in many ways that's the point of the book. Hopkins argues that a tough selling environment demands sellers return to the basics of selling. Restating and reinforcing those basics--from prospecting to communication to closing--is the heart and soul of Selling in Tough Times.
Easy to read, the book addresses virtually every aspect of selling, each aspect being addressed in a short one to three page section.
Hopkins spends the first quarter of the book discussing the mental aspects of adjusting to a down market and why selling in a weak market demands you return to the fundamentals of selling. Although many will find the book drags a bit in these early chapters, the book's format lends itself to skipping those sections that aren't of interest and focusing on those that you believe are pertinent to your needs.
The second two thirds of the book deals with the various parts of the sale--finding prospects, qualifying them, selling them, servicing them, keeping them. Again, since the book is a series of short treatments of the various points of the sale, you can zero in on those sections of interest to you and ignore the remainder.
If you already have one of Hopkins' other books such as How to Master the Art of Selling or Selling for Dummies, there's no need to purchase this one--unless you simply want a concise summation of Hopkins' teachings. On the other hand, if you're in a slump or are finding your current market difficult to crack, refocusing on the basics of selling is the place to start and Hopkins lays them out in a straightforward, easy to implement format.


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Tough Times can be brought on by any number of factors: a down economy, Mother Nature, shifts in customers' needs, national tragedy--the list goes on and on.These types of changes can be extremely disruptive, even paralyzing, when we're not prepared for them.While many see no other option than to "sit tight" and "ride things out" when crisis strikes, true career professionals in selling understand that the only way to deal with adversity is to meet it head-on.That's why a positive attitude and a proactive approach toproblem-solving are two of the most essential ingredients for success in selling--and why those who embrace them not only to survive but thrive, even in the most difficult of circumstances.Now, in his latest book, SELLING IN TOUGH TIMES, world-renowned selling expert Tom Hopkins puts his real-world , in-the-trenches experience to work and shares his plan to reverse the momentum of tough times--and even capitalize on them.With exercises to help you discover previously overlooked opportunities and eliminate waste, along with out-of-the-box methods for recruiting new customers and key tips on how to solidify your existing business, Hopkins gives you powerful ways to spur sales now and for years to come.Learn how to:
Mine your client list to generate new leads
Keep--and reward--your current customers so that they're loyal for life.
Reduce the sales resistance that plagues tough times with tactics that overcome consumers' fears.
Woo clients from your competition with 12 new strategies specially tailored for tough times.
Cycles will come and go, but the principles of great selling and those who live by them stand firm.Find out how you can achieve your maximum selling potential, whatever the business climate, in SELLING IN TOUGH TIMES today.

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Women Make the Best Salesmen: Isn't it Time You Started Using their Secrets? Review

Women Make the Best Salesmen: Isn't it Time You Started Using their Secrets
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This book is not an anti-male diatribe, nor is it sentimental gush. Marion Luna Brem's book provides incredibly practical advice useful to both genders. And yet she does not shy from her own femininity in her writing; she is not afraid to appeal to women's sensibilities or leverage their natural tendencies. Brem provides tips that are helpful in all aspects of life, since she claims that every relationship involves some kind of "sale," if not a literal one. Topics include utilizing the assets of others, first impressions, negotiating (which is all about relationship), and even styles of dress. This is a worthwhile read for women in a position to sell or promote any product, service, or cause. Men would be well advised to pick it up also.

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10 Secrets of Time Management for Salespeople: Gain the Competitive Edge and Make Every Second Count Review

10 Secrets of Time Management for Salespeople: Gain the Competitive Edge and Make Every Second Count
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Dave Kahle is one of the best writers on selling skills on the country. While there have been enumerable books written on time management, this is the best one I've seen on time management techniques that are of direct and immediate value to someone in sales. Best of all, while most people read books on time management, few ever put the information to work...Dave makes it simple enough that readers are much more likely to implement his suggestions. Highly recommended!

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The typical salesperson today is overwhelmed, trapped in a chaotic, pressure-filled environment with too much to do and not enough time to do it. Salespeople need help! This book provides it. Dave Kahle contends that smart time management is not about cramming more activity into each hour; but about achieving greater results in that hour. The content has been honed in hundreds of seminars and refined by the perceptions and experiences of thousands of salespeople. 10 Secrets of Time Management for Salespeople provides powerful, practical insights and ideas that really work, including hundreds of specific, practical, effective time management tips from dozens of salespeople who are on the "front lines" every day.The author, Dave Kahle, has been the number-one salesperson in the country for two different companies in two distinct industries. He's presented seminars throughout the world, published more than 400 articles, and authored three books and 32 multimedia training programs.

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The 100 Best Business Books of All Time: What They Say, Why They Matter, and How They Can Help You Review

The 100 Best Business Books of All Time: What They Say, Why They Matter, and How They Can Help You
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This is a decently organized collection of business books but it left me frustrated.
I wanted to learn the key ideas in these 100 books and this book did not provide it. That is my main criticism. I am just not that interested in learning how "refreshing" the style of writing is or in reading commentary on how clever the author was.
So, if you think that you are going to get summaries and distillations of the ideas from these 100 books then you are mostly mistaken. I say mostly because there are indeed a few (a very few) morsels provided in each review. However, all too often the review just says something like "the author then provides 8 ideas that you should consider in setting up your business", but you don't get to learn what those 8 ideas are! Down with fluffy teasers.
I also wish the collection did not restrict itself only to relatively contemporary works. That is like saying music should only be understood by looking at everything from the Beatles on. Don't get me wrong: I love the Beatles but what about Bach? Frederick Taylor's views of the employee may be old but it still provides insight into how a sizeable portion of businesses are still being run around the world today ... not to mention that it gives us a context for understanding how we got to where we are right now.
In fairness, there are a number of "pop numbers" that I would have never learned about if not for this book. So, I feel the authors do a credible job of surveying and presenting fresh options based on contemporary (e.g. humanitarian) business values and trends.
If you like this book you probably owe it to yourself to broaden your list a little. There are a lot of "best business" lists out there. For example, Fortune Magazine has a nice list called the "75 Smartest Books We Know".
After going through this book, the Fortune list and numerous other "best business" lists, my favorite "best of business" source remains "The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read". That one, too, has its share of problems but, in my opinion, it provides less pop numbers but more meat and more context.


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