How to Write a Marketing Plan: Carry out a marketing audit; Establish objectives and strategies; Create an effective plan (Sunday Times Creating Success) Review

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(More customer reviews)Everything can be done better with a well thought out plan. "How to Write a Marketing Plan" is a guide to make a thorough marketing plan for one's business that can function with flexibility and success for the product's future. From auditing the product's worth, setting realistic goals, putting a price tag on the campaign, and pushing it into plan, John Westwood, marketing veteran, shares much of his experience. "How to Write a Marketing Plan" is a strong resource which should be considered to be at hand for any business person.

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