Rescuing the World: The Life and Times of Leo Cherne Review

Rescuing the World: The Life and Times of Leo Cherne
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The name Leo Cherne is not universally known, but though he was never elected to public office, the man was enormously influential. His work can be found all through American endeavors in the last century; he was an advisor to nine presidents. He did remarkable humanitarian work for refugees with his International Rescue Committee. He died in 1999, and his life story reads like a history of the Cold War. His first biography is now out, _Rescuing the World: The Life and Times of Leo Cherne_ (State University of New York Press) by Andrew F. Smith. Smith first met Cherne the year before he died, because Cherne supposedly needed advice about writing his autobiography. Cherne was an accomplished writer, and had started the autobiography a few times. He certainly had plenty of material. But it never happened; "In the end I concluded that the apparently gregarious, outgoing Leo Cherne simply could not write a book about himself because it was unseemly for him to do so." This is a biography of his public life; Cherne refused to discuss stories others told of his private life, so subjects such as his marriage are barely mentioned, and will have to be included in the inevitable future biographies. Cherne was sufficiently busy in the public sphere to make this first attempt a valuable chronicle.
Cherne was born in 1912 of first generation Jewish immigrants from Eastern Europe. In high school, after a hurricane devastated Puerto Rico, Cherne appointed himself the head of a "Hurricane Committee," addressed a special student assembly on the issue, and started collecting the food and money that poured in afterwards. It was a model for future years: "... quick intervention in seizing the public platform, altruistic motives, positive responses of others, and record-breaking results." After law school, he began advising businessmen on taxes and governmental issues, and became a consultant to companies and to Congress. He advised business how to gear up for war, and gear up for a consumer economy afterward. He became interested in working with refugees after the war. He had humanitarian interest, to be sure, but he also thought of the refugees as political weapons against totalitarianism. If the regime was so perfect, he would point out, why were refugees fleeing? Cherne chaired the International Rescue Committee for forty years, seeing the organization through many financial problems and often personally taking part in relief efforts for refugees from Hungary, Viet Nam, Cambodia, and Cuba. Cherne was able to unite diverse talents to support the aims of his International Rescue Committee, and through the book wander helpful volunteers like Rock Hudson, Liv Ullmann, and Joan Baez. Cherne got to speak up on behalf of Hungarian refugees on the Ed Sullivan Show, not a likely forum for humanitarian efforts. He was also a songwriter, and achieved fame as a sculptor. His busts of Kennedy, Lincoln, Churchill and other famous people are known all over the world.
_Rescuing the World_ is a record of remarkable public service. Cherne never had a fortune, and he never held office, but he had passion for freedom and an insistence on liberty for others. He was able to inspire others to good efforts for the world's refugees. Read this book and if you ever hear people bemoaning the world's woes and asking, "What difference can just one person make?" you can ask if they have heard of Leo Cherne.

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Wake Me When It's Time to Work: Surviving Meetings, Office Games, and the People Who Love Review

Wake Me When It's Time to Work: Surviving Meetings, Office Games, and the People Who Love
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I thought this book was extremely humorous while conveying a realistic perspective about life in big companies. The Personality types, Games, and Procedures mentioned are all too real. This book somehow comforted me because I shared some of the experiences discussed. I almost missed a good read because of the two negative reviews in Amazon. It seemed as if those reviewers were advertising 2 other books instead of giving an honest apprasial of this book. For example, I found only 3 references to frequent flier miles and their use. Perhaps the context and humor of this reference was not understood.

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My Lucky Life In and Out of Show Business: A Memoir Review

My Lucky Life In and Out of Show Business: A Memoir
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The undeniable truth is that Dick Van Dyke may consider himself lucky or charmed by good fortune, but he was (and still is) a very talented and versatile man. This memoir glazes over his very successful career in show business, but primarily focuses on his personal life ------ his one marriage, his children, his 35 year relationship with Michelle Triola Marvin, his midwestern roots, the lean years as he tried to establish himself as a performer, and the gravy years after his career took off.
While this memoir wasn't particularly deep (he didn't dwell on the 'what ifs' or ruminate on the misfortunes that fame can present)or highly detailed, it was loaded with a lot of interesting anecdotes that fleshed out the story of his life. In passing, he recalls missing a job interview with a network in Chicago and a fleeting (and I mean fleeting) one- sided exchange with broadcaster Dave Garroway. He talks about the people he grew up with in Danville, Il which included Bobby Short, Gene Hackman (via his friendship with Hackman's cousin), and Donald O'Connor.
Told in a rambling, conversational tone, this book is very readable and easy to get into. I also think that it illustrates that Van Dyke is one of those guys that can be described as 'what you see is what you get'. He comes across as a very nice person who is very easy to relate to because he is not full of himself. In many ways Van Dyke's life hasn't been perfect, but he has the hindsight to realize it has been a good one.

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The Taking of Getty Oil: The Full Story of the Most Spectacular - and Catastrophic - Takeover of All Time Review

The Taking of Getty Oil: The Full Story of the Most Spectacular - and Catastrophic - Takeover of All Time
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It is almost embarrasing that no previous reader reviews of this book have appeared in Amazon, the reason being, no doubt, that it was published prior to the inception of Amazon. This is an extremely good business book. Coll gives us a very concrete, blow by blow description of the events leading to the acquisition of Getty by Texaco. The story here does not tell itself; it is potentially very messy due to the large number of swirling conflicts and multiple personalities involved, and the inherent difficulty in sorting the multiple facets of the story out, and presenting them in a clear narrative line. Despite this potential murk, the story as it unfolds is extremely dramatic, twisting, turning, doubling back on itself, and popping out more than one totally unanticipated surprise. The book is as good as it is because of Coll's skill in clarifying all of this, and underlining, subtly, the constant micro-drama as it unfolds (it's not just the "big" actions that are dramatic, but lots of little moves along the way). Coll is also excellent in giving us a clear and concrete sense of the different personalities involved, without which the events themselves would be far less interesting. All in all, a very satisfying read.

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Time, Space and the Market: Retroscapes Rising Review

Time, Space and the Market: Retroscapes Rising
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To write the chapters of this book, Sherry and Brown tapped some of the keenest minds currently investigating marketing and consumption questions with the perspicacious eye of anthropologists and cultural observers. Moving from the spiritual to the theoretical, there is also some very solid theory-building scholarship present in the book.
My taste in ethnography tends to run towards the more personal, and it is for this reason that I find the most personal chapters of the book-like those by Holbrook, Sherry, Schau, and Brown-to be the most satisfying. I find the book to be most powerful when its authors are the most authentic and the most autoethnographic. If I can fault the editors for anything, it would be for not drawing enough of their contributor's personal perspectives, the idiosyncratic, from the rich context of retroscapes. Perhaps this is a flaw with the entire field of consumer research. As scholars, we are reticent to emerge from behind our prose as living, emotional beings with rich experiences. This makes us vulnerable, exposed, but it is also the richest source of our knowing and our experience, as Holbrook's masterful chapter readily demonstrates.
Ethnographers and phenomenologists like Dilthey, right up to current scholars like Laurel Richardson, Norman Denzin, and Caroline Ellis have been urging scholars of all stripes to place more personal voices within our emotionally distant research narratives. Time, Space, and the Market proves it can be done. It does a superb job of realizing some of this representational potential. But the achievement is realized only in patches and spots.
All this talk of preferences for personal voices, however, should not be read as slighting the theoretical impact of the book. For those interested in building theory about retailing and retro, there is material aplenty here. The book will rewards careful and even leisurely reading by anyone interested in what it means to shop in contemporary societies, what it means to be contemporary, in what are the tensions of living and marketing in a particular era positioned vis à vis other particular historical milieux. An underlying theme of deep and continuing interest is the tension between commercialization and culture, between the worlds of communities, and the universe of marketplaces. This topic will not go away, and the variety of interesting topics and approaches here can help to inform a variety of individual contributions to its study.
The book has wonderful European-American representation, which provides North American readers with a sense of some of the genuinely exciting research taking place on the other side of the Atlantic. While there are definite variations in the quality of its chapters, this is the price paid for reflecting diversity. In summary, there are generally few Marketing books that one could recommend to people outside the field as having merit as entertaining in themselves. I believe that several of the chapters in Time, Space, and the Market actually hit that high bar of accessibility, insight, and sheer provocative fun. This is a book that deserves to be read.

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Time Management (Self Development for Managers) Review

Time Management (Self Development for Managers)
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It is not a dry, office orientated time management book, it is for you and me to help us work out what we really want from our lives and then get it! I've always been organised and efficient, but found it difficult to set personal goals. This book provided the crucial questions to ask myself in order to work out what is really important to me. Once motivated, getting what I wanted was relatively simple!Highly recommended for people who want to make the most of their lives.

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Why is there never enough time in the day? Time management is not only a basic management technique, it is also an essential life-skill and yet for many, 80% of achievement still comes from only 20% of the day. By demonstrating why and where time gets wasted this book will enable managers to be more productive in less time. Covering issues such as delegation, prioritization, personal organization, procrastination and stress it develops new frameworks and theories in improving time management skills. End of chapter action plans ensure that the theory is related to real life.

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Total Workday Control Using Microsoft Outlook Review

Total Workday Control Using Microsoft Outlook
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This book is best used after working through one or two more generic workflow systems like David Allen's Getting Things Done and Sally McGhee's Take Back Your Life! The reason is that Linenberger's approach tends to assume mastery of those core skills and then take its reader deeper into somewhat technical aspects of Outlook's impressive capabilities.
Total Workday Control teaches the reader how to exploit a powerful piece of software. You'll need to look elsewhere for the personal work and life management skills that will make Linenberger's work helpful. He mentions these repeatedly and briefly, but not in enough depth to facilitate the kinds of change that most of need to implement in our lives.
Because of the semi-technical nature of the book, the best way to provide the prospective reader with an idea of what he or she is considering buying is a chapter-by-chapter review. Linenberger leads off by making his claims for how Total Workday Control will make you better (`Gaining Workday Control', pp. 9-22). Like Allen and McGhee, he chooses a bottom-up rather than top-down approach to gaining control of the information that bombards us. This is a worthy tactical decision, though in my judgment it needlessly discards the huge value that lies in engaging in a top-down review of one's life, values, and goals at the same time. In my own experience, employing both methods with a good coach produces the deepest change, a service that I will offer to executives under the `Cantabridge' label beginning in 2007.
Chapter two introduces the best practices that lie at the core of Linenberger's approach and provide its coherence (`The Best Practices of Task and E-Mail Management', pp. 23-39). I might as well tell you now what they are: 1, Tracking all tasks in Outlook Tasks System; 2, Using a master tasks list kept separate from your daily tasks list; 3, Using a simple prioritization system that emphasizes must-do-today tasks; 4, Writing only next actions on your daily task list; 5, Doing daily and weekly planning to keep your task lists up to date, 6, Doing daily and weekly planning to keep your task lists up to date; 7, Converting e-mail to tasks; 7, Filing e-mails using Outlook Categories; 8, delegating tasks in an effective manner.
This introductory presentation of the eight best practices is exceptionally well presented. Linenberger has given attention to how people actually absorb, retain, and act on information. In consequence, he's successfully avoided the pitfall of writing a mere software manual. In stark contrast to that dire possibility, he's given us a genuine learning tool.
Chapter three (`Configuring Outlook for Task Management', pp. 41-78) explains the minimal differences between Outlook 2002 and 2003, reassuring the reader that both will get the job done. The first word of his chapter title sets his book apart from Allen's and McGhee's. It's clear almost from the outset that you have to really want to benefit from Linenberger's approach in order to mine the gold that's available. He'll have you spend considerable time understanding and configuring Outlook, always with the promise--a reasonable one in my estimation that your time will be well invested in view of its results.
Look at it this way. David Allen's Getting Things Done is a Copernican Revolution that will shake your world. Sally McGhee traces the orbits of the planets in this new world. Linenberger wants you to understand how molecules work.
By the time you're a pair of pages into his fourth chapter (`Applying Task Management Best Practices in Outlook', pp. 79-206), Linenberger also has you well into the meat of his system. He's helping you build an infrastructure that will keep you handling email and managing tasks in a systematic way in order to free up your mind for its more important work. Linenberger is less concerned than some with keeping things simple, which is simply to underscore that he's writing for people who really want what he's got on offer. You'll find yourself working hard at installing the wiring of the author's system into your life, cheered on by occasional glimpses of how good things are going to get if you persevere.
Linenberger's chapter titles are neither accidental nor haphazard. In chapter five (Planning and Working Your Tasks in Outlook', pp. 107-126), he lays out the essential interplay between planning and working your tasks. David Allen's emphasis upon a weighty session of weekly planning is here slightly modified by complementing of it with a daily planning time that in Linenberger's system must come before you actually roll up sleeves and begin working your task list and its contents.
Chapter six (`Converting E-Mail to Tasks and Using Workflows', pp. 127-146) tackles what the author considers his most important best practice, with adequate justification for leaving it until now. He is a little more intense about leak-proofing the flow of tasks than Peter Allen, whose work has become a necessary reference for any current writing on time and workflow management.
Chapter seven (`Filing Your E-Mail Using Outlook Categories', pp. 147-188) presents a breakthrough method that by itself justifies the purchase of this book. Although Linenberger considers email filing to be fairly low on his list of best practices, his system delves into an area of weakness in most information management systems. Linenberger is candid about the up-front work that needs to occur in order effectively to file emails in the way he suggests. Not everyone will want to invest that time. However, project managers and executives who find themselves to be constant decision makers based on fluid information, Linenberger offers what I consider to be a long-awaited solution to effective and accessible storage of information, some of which is likely to prove valuable upon retrieval but with little predictability about which bits are destined for the ash heap and which will leverage a guy out of a precarious pickle.
Chapter eight (`Outlook-Based Delegation', pp. 189-198) moves into group dynamics and would do well as shared reading for work groups, leadership teams, and the like. Linenberger plies a careful course between the imposition of an information-management approach upon all members of a team--here he is more reticent than I am--and the relatively more passive `waiting for' approach popularized by David Allen.
Don't let chapter nine (`Advanced Topics', pp. 199-232) scare you away with its title. It's not all that complex and provides valuable follow-up to the basic skills Linenberger teaches prior to this final chapter. Like much of this book but perhaps more than the previous eight chapters, you'll want to return to this one for its reference-and-reminder character. A trio of appendices provides more of the same.
Though I think there are better options for novice time-managers than Linenberger's fine book, it is a logical next step for individuals--and even work groups--who have mastered the basics and want to squeeze Outlook for all its potential as their workflow tool of choice.

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As Time Goes By: From the Industrial Revolutions to the Information Revolution Review

As Time Goes By: From the Industrial Revolutions to the Information Revolution
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Well written, exceptionally easy to understand and more importantly not just another vacuous theory book. It is applied modeling, which is what makes the book a very engaging read. One of my top two Kondratiev wave picks.

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The Internet and mobile telephones have made everyone more aware than ever of the computer revolution and its effects on the economy and society. 'As Time Goes By' puts this revolution in the perspective of previous waves of technical change: steam-powered mechanization, electrification, and motorization. It argues for a theory of reasoned economic history which assigns a central place to these successive technological revolutions.

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RATS, RATS Handbook: Handbook for Econometric Time Series Review

RATS, RATS Handbook: Handbook for Econometric Time Series
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I am not a fan of RATS, but have always liked this book when I got stuck when I had canned code for time series analysis and it seemed to be simpler to go with the canned code than to rewrite the code in eViews or Ox. Enders is an excellent author and he walks you through how to use RATS for time series analysis. It is a practical book, a book with a very clear purpose of linking time series analysis with RATS. If you buy this book, buy Enders' other book - Applied Econometric Time Series as well. They offer a good background for applied time series analysis.
Now, the theoretical part of this book is not the strongest. But since this is a practically oriented book, there is really no need for it. For the theoretical deviation of any time series related material, there is only one book: Hamilton's Time Series Analysis.
Enders has authored programming manuals for RATS, which are available to everyone at the RATS website at www.estima.com. If you read this review, you probably know about it.

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Henry Flagler: The Astonishing Life and Times of the Visionary Robber Baron Who Founded Florida Review

Henry Flagler: The Astonishing Life and Times of the Visionary Robber Baron Who Founded Florida
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It's an historical book that is a slow read. It was recommended to me as the most complete and user friendly book on Henry Flagler. So I didn't expect it to be a fast read.

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Breakthrough Teams for Breakneck Times: Unlocking the Genius of Creative Collaboration Review

Breakthrough Teams for Breakneck Times: Unlocking the Genius of Creative Collaboration
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Gundry and LaMantia have done an exceptional job teaching the essence of team collaboration and innovation to achieve unforeseen possibilities. "Breakthrough's" mentoring tone outlines the ten critical principles needed to optimize team and individual creativity, performance and success. The authors' contagious excitement draw the reader in, as he/she is taken through a step-by-step course of how to effectively and simply "breakthrough" in life and in work.
The concepts presented by the Gundry and LaMantia are not new or hard to learn, but two things stand out that make this book important. First, the authors present their material in a comprehensive and unique process that is easy to follow, implement and teach. Second, the authors' consistent reinforcement of key fundamentals and the underlying meaning as to "why it is important" are at the core of collaboration. --Highly recommended.

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Breakthrough Teams for Breakneck Times presents a proven process for organizations to build teams that go beyond surviving to thriving. Whether a team's goal is charitable fund-raising or new product development, the book outlines 10 essential principles applicable to all teams.

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201 Super Sales Tips: Field-Tested Strategies for Painless Prospecting, Perfect Presentations, and a Quick Close Every Time (SellingPower Library) Review

201 Super Sales Tips: Field-Tested Strategies for Painless Prospecting, Perfect Presentations, and a Quick Close Every Time (SellingPower Library)
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Gerhard Gschwandtner has done it again. He put together some of the best ideas from sales professionals around the globe in this book. I have been in sales for 18 years and I always pick up a couple new ideas that help me sell better from his collections of ideas.
I also highly recommend SellingPower magazine, it is a monthly collection of strategies, techquies and ideas from top sales professionals, published by Gerhard Gschwandtner.
Scott M.
Director of Marketing & Sales
Idaho


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New York Times Management Reader: Hot Ideas and Best Practices from the New World of Business Review

New York Times Management Reader: Hot Ideas and Best Practices from the New World of Business
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Bowers and Leipziger have assembled and edited one of the most valuable collections of essays now available in which various authors examine what the subtitle correctly suggests are the "hot ideas and best practices from the world of business" during the past two years. The material is carefully organized within ten sections which range from "The Real World: When Theory Meets Practice" to "Visiting Olympus: The Corporate Legends." In the Foreword, Harold J. Leavitt suggests that there are at least three reasons why this volume can be helpful: "These verbal snapshots, taken together, provide a panoramic view of the actual organizational world circa 2000"; "In this era of volatility and impermanence, of mergers and takeovers and of wild markets, these readings remind us of a reality too easily forgotten: that much of organizational management has not changed"; and finally, the various essays "spotlight something far more than this year's managerial beats and beauties, and more than the unchanging, deep heart-beats of organizations. They catch the new, new thing: the speed, turbulence and instability that have sharply and permanently differentiated the new organizational surround from all its predecessors." In effect, what we have here is a "yearbook" which correlates the past with the present while suggesting what an uncertain future could prove to be.
It remains for each reader to determine which of the sections and which of the individual essays (to which David Leonhardt has written crisp and insightful introductions) are of greatest interest and value. I hasten to add that, as a reader's needs and interests change, there will be what Adrian Slywotsky calls a "value migration." Hence the importance of determining which essays are grouped within each section. (I wish the editors had listed them in the "Contents" section.) At the moment, the sections which interest me most are "Moving with the Times: Old Economy Meets New" (#3), "The Talent Squeeze: Recruiting and Retaining Employees" (#6), and "9-1-1: When Things Go Wrong" (#9). I also enjoyed "Visiting Olympus" (#10) which features brief but rigorous discussions of "corporate legends" such as Warren E. Buffett, David Merrick, Tom Landry, Bill Gates, and Peter F. Drucker, followed by a lengthier discussion of Sanford I. Weil. Julie Flaherty provides an appropriate Afterword in which she briefly compares and contrasts certain business principles (and cultural values) in the 19th and 20th centuries. Great stuff.
In the Foreword, Leavitt says this about the material in this volume: "No ribbons and bows here, no airbrushed warts and scars, just sharp, clear pictures of the new whirling managerial world, a world that will surely be whirling even faster by the time new M.B.A.s are ready to jump aboard a year or two from now." As we proceed into a new century, change may well be the only constant and yet....and yet, as various authors represented in this volume suggest, certain "hot ideas and best practices" have been essential to commerce throughout human history. Plus ça change....
Of all the business books I have read within the past year, this is one of the very few which is as entertaining as it is informative. If a higher rating were possible, I would give it.

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Business Success in Tough Times Review

Business Success in Tough Times
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It's not easy running a business at any time, but when the
economy turns downward, things become even more
difficult . . . so that's why BUSINESS SUCCESS IN
TOUGH TIMES by Neil Raphel, Janis Raye and Adrienne Raphel
is particularly relevant--and helpful to anybody involved in running
and/or working for just about any size enterprise.
The authors present many examples of businesses who
have faced tough times, but have managed to not only
survive--but also prosper . . . I particularly liked the range
of organizations that were featured, running the gamut
from a doctor practicing medicine the old-fashioned way
to a major hotel change.
Some I recognized, such as Netflix; others I had never
heard about, such as St. Johnsbury Academy in
Vermont . . . and one story (how casino gambling
managed to succeed in Atlantic City) got me to see
the value of collaboration and the need to:
* Think cooperation, not competition.
Businesses have been joining together in informal groups for
many years to act as a larger organization for discounts, obtaining
insurance, or joint advertising. You can even collaborate with someone
in the same business as yours--most people want to shop in more
than one place for the same kind of goods.
Collaboration, incidentally, is one of the nine chapter
headings . . . the others also point to key strategies for business
success: Adaptability, Customer Service, Diversity, Growth, Loyalty,
Niche Marketing, Perseverance and Planning.
The amazing thing is that nothing you do involves anything more difficult
than listening to your customer:
* At Superquinn, Feargal Quinn went a step further than Amazon.
He instituted a program to reward customers who found faults with
his products or services. Through his loyalty points program, he
awarded bonus points to customers who found things wrong in the
Superquinn operation. 300 points for a shopping cart with a broken
wheel (or, as the Irish would say, a "wobbly trolley"): 400 points for
finding milk still in the case after its expiration date; 100 points for a
sign with a misspelled word. Quinn claims that by enlisting his
customers to find mistakes, he didn't have to hire quality control
personnel. His customers did all the work for him.
And sometimes, thinking outside the box helps:
* Figuring out what your business does best and concentrating on that
can work on a micro or macro sale. Matthew Burak is a woodworker
based in Vermont who started his career doing custom-designed furniture.
Over time, he met hundreds of woodworking enthusiasts who enjoyed
amateur projects but weren't always able to create the more complex
sections that required more skill and technical expertise. He recognized
a need for those parts and started a business producing just the table
legs. According to Burak, people can make the top of a table out of
many different materials, but turning wooden table legs requires
equipment most people don't have. His business, Classic Designs
by Matthew Burak, specializes in providing wooden table legs of
all sizes to both amateur wood workers and professional contractors.
In the past ten years, the business has grown exponentially, primarily
through Internet sales from its website, [...].
My only disappointment in reading BUSINESS SUCCESS IN
TOUGH TIMES was that it only contained 142 pages . . . it left
me wanting more, which I guess I'll have to wait for until
Raphel, Raye and Raphel come out with their next book.


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Radical Action for Radical Times: Expert Advice for Creating Business Opportunity in Good or Bad Economic Times Review

Radical Action for Radical Times: Expert Advice for Creating Business Opportunity in Good or Bad Economic Times
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Success and failure of a particular business shouldn't rely solely on the trends of the economy. "Radical Action for Radical Times" is a guide for businesses to succeed an d thrive even in today's unstable economy that seems to shift by the day. Stating the unknown benefits of a recession, how innovation can make or break companies, succeeding where the last guy failed, and much more to push a business to greater heights on a leader's power, "Radical Action for Radical Times" is a business book that anyone who is trying to a run a business in trying time should highly consider.


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Consumer Joe: Harassing Corporate America, One Letter at a Time Review

Consumer Joe: Harassing Corporate America, One Letter at a Time
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I rushed out to buy this book after listening to an interview with the author on a popular morning radio show. Mind you, this is not something I am prone to do very often, but the guy sounded really funny on the radio and some of the letters that were read on-air almost made me pee my drive-time-traffic pants.
Well, after reading through it a total of one-and-a-half times (some pages were so funny, I had to read again), I am very pleased to report that the book did not disappoint - and in fact, far surpassed my expectations.
The letters he writes to major corporations are truly hilarious. These are all companies that I use, or have used on a regular basis, so reading the letters was not only entertaining, but also a kind of wish-fulfillment on my part. And then, the corporate replies.... Just knowing that someone had to spend the time to write a straight-faced response (and in some cases, not-so-straight-faced) tickled me to no end. Although I do have to express my surprise that some of the companies actually displayed a little sense of humor.
Bottom line: If you like to laugh, buy this book! I've already more copies for Christmas presents!! Sure to become a fave coffee table book in your house as well. And word to the wise: be sure to relieve your bladder before you read!

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The Generations of Corning: The Life and Times of a Global Corporation Review

The Generations of Corning: The Life and Times of a Global Corporation
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I approached the Generations of Corning with the same trepidation I approach most "business" books, only to be pleasantly surprised by the attention to detail, the historical perspective and the technical accuracy the book offers. A great history of the Houghton family and their beginnings in and around the Chemung Valley (Corning, NY) area and their strengths in the glassmaking / R&D community coupled with detailed business / labor / process information makes this an excellent corporate biography. Particularly the detailed explanation of partnerships that led to Owens-Corning, Dow-Corning, Ciba-Corning and Siecor will be of interest to business builders. Additionally the very detailed technical info on the evolution of manufacturing and marketing of dark fiber (my personal interest when purchasing the book) proves to be just enough without being so technical as to alienate the average reader.
I would recommend this book for those reasons, great business evolution info, just enough history to validate it and enough detail in current technical areas to make it timely to the fiberoptic community.

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