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(More customer reviews)The introduction includes: In this book you will learn everything you need to know to share in the joy of operating a successful birthday party business...You don't need to be a polished magician or seasoned entertainer..." In addition to chapters on getting started, working with kids, business basics, direct marketing and publicity/advertising/materials/ agencies, there are separate discussions of magic, clowning, storytelling, puppetry, face painting, catering and special theme parties and party games. The authors (seven in all) are experienced birthday party entertainers. Hal Diamond, a full-time Washington area magician who wrote a monthly column in Laugh Makers magazine for many years, largely was responsible for the pages on magic. Steve Kissel, who sponsors annual Comedy College conventions, contributed to the balloon figures chapter. They advised on getting the business various marketing strategies while Diamond covered direct marketing. You get a wealth of solid information: a sample telephone conversation with a prospective client, why you shouldn't arrive ahead of your stated time, what to do during the party anad how to get paid, including a sample contract. There are instructions for constructing some props. Children's entertainers, as well as those who aspire to enter the field, will benefit from the business and performing suggestions. Highly recommended.
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