Average Reviews:
(More customer reviews)Hi,
Thisd book can potentially be life changing.
I've created many of my own products and sold millions online. Yet, I
took away some very valuable ideas from this book.
Here are the top 7 things I learned (or was reminded of in a positive way):
1. Instead of blaming the economy for down sales, blame your activity level for being too low
It's easy to get in the mindset that the problem is the market or the economy. He makes a
great case that the problem is the activity of you and/or the employees in your company.
2. Become omnipresent
He has a chapter about omnipresence. This is a GREAT mindset for marketing....become
omnipresent in your market.
3. Seek to dominate your market instead of being competitive.
Being competitive is the wrong target. This is a great point and changes your mindset
totally.
4. We consistently underestimate the activity level required to get a result
The problem isn't laziness or anything else. It's simply that we underestimate
the activity level required to launch a new product, make sales or create a
successful marketing funnel.
5. 10x thinking + 10x action
This isn't about thinking only (like Think and Grow Rich) or action only.
Action without the right thought behind it spins your wheels.
6. Set your goal to be 10x greater than you think you need
Expand your thinking. I like this idea. It changes the activities you
plan to reach your goal.
7. Plan to take 10x the actions you think you need
Now, there are a LOT of ideas and nuances I didn't list above. One
of the things he does that's terrific is covers objections to increasing
your activity level.
He made me think about some of the ideas in my own thinking and
re-evaluate them. Very useful.
I highly recommend this book.
Marlon Sanders
marlonsanders.com
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