Value Driven Management: How to Create and Maximize Value Over Time for Organizational Success Review

Value Driven Management: How to Create and Maximize Value Over Time for Organizational Success
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The premise that Gardiner and Pohlman speak of in their collaborative effort Value Driven Management is that the most valuable resource in the new economy is neither technology or information, but rather human attention. Managers and professionals of all types should be thinking about how their own attention is best allocated and how to harness the attention of their colleagues, customers and business partners. The key markets in the future will be those in which attention is bought and sold. It's an attention economy and those who succeed in it will be those who know how to manage attention. Using what the co-authors call "value drivers", the reader is given a guided tour of what the future may hold for the world of business for those managers who define, prioritize and give a support system that promotes achievement. Clarity is one of several key words used throughout the book. With clarity comes success and many companies have had some success using pieces of this concept, but the authors stress the fact that any business that intends to stay in business will have to grasp this concept and make it a ongoing part of their organizational life. "Value Driven Management "implies that plans, decisions, actions and rewards are all governed by a value focus" which is illustrated throughout the book. Without short-term wins, too many employees give up or actively join the resistance. Innovation is not flash of genius; it is hard work; building strong customer relationships begins with smarter employees, clients and partners. Value Driven Management is a must read for managers, real world warriors, business students as well as extremely potent motivational force for anyone. In these turbulent times, an organization's ability to survive will depend upon on a number of factors illustrated throughout VDM. Any manager would be wise to heed its message.

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Instead of focusing solely on profits or shareholder wealth, value driven management is aimed at creating and sustaining value over time - by recognizing and using "value drivers" to guide leadership, management and decision-making.

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