How to Persuade People Who Don't Want to be Persuaded: Get What You Want-Every Time Review

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(More customer reviews)Having had the pleasure of listening to Mr. Bauer speak, I eagerly looked forward to reading his co-authored book. His commanding "Stage Presence" dressed in a tailored suit stands in my memory like a spot light in the night. This presence, one which ultimately mesmerizes you into believing that what ever he says is some how correct.
That said, I eagerly picked up his book and started reading, only to bog down every time I picked up! With massive effort I finally finished the material and was left wondering what "The Heck I Had Read"?
Was this a Sales Training Book, Was This a Simply Magic Tricks Book, or was this just a way to get published?
The book is filled with slight of hand, misdirection and numerous illusions all illustrating anything but The Title of the Book!
It is unlikely that anyone would be able to persuade anybody to do anything after finishing it...But Entertain You Might!
This book is truly simplistic but masterful in its ability to make much out of little! It is also unlikely the average reader of this book would ever resort to the slight of hand or magic tricks purported as Ice Breakers in any sales presentation. Perhaps more usable at the next family reunion or reception.
Granted if you already have a background in magic this book would likely be most entertaining. It is also unlikely that any body would be fooled by the presentation or intent of this message or your implementation in a business setting.
Perhaps after four or five martinis the story would be different
In summation....to utilize a famous marketing quote.....Where's the Beef?
Or in this case ...substance.


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