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(More customer reviews)Many years ago Jay Levinson stunned the marketing world with his book 'Guerrilla Marketing.' For the first time a marketing profesional wrote a simple to understand, easy to follow, book that laid out things that a small company with a small marketing budget could do to compete for a share of the marketplace. I bought a copy for everyone in my marketing department.
Since then he has continually expanded and kept this concept up to date. All in all he has written some 29 books. The content of these books are much the same, but specialized to individual situations and brought up to date. I haven't read all of them, but buy one every few years to keep up to date and especially when the book is aimed at the problem I was having at the time. Rarely (maybe never) did I find that I didn't pick up some new idea that completely justified the low cost of the book.
This book is part of that series. It's specialization is in the title, about tough times. I don't know if these are tough times or not. Generally speaking at any time some companies, some industries are having a tough time, others are not. The key is to be one of the companies that is having a good time, even if you are in an industry that is having tough times.
As part of tough times, this book talks about effectively using things like e-mail (free to send out) and building relationships that will cement customer relationships when times are good again.
This book won't take you long to read, and the techniques he talks about just may give you a good idea.
Click Here to see more reviews about: Guerrilla Marketing During Tough Times (Guerilla Marketing Press)
Jay has the knowledge and the experience to help your business. Chances are, your business could use some help about now. Let's face it, we all could. I'll admit it ... now will you? Once you do admit it, you will realize how much you will benefit from Guerrilla Marketing During Tough Times. That's because this treasure-trove of marketing tactics will help you weather the toughest times. It tells you exactly how to position your business so that you can propel to new heights that you never dreamt were possible. Each of the 12 chapters in Guerrilla Marketing During Tough Times includes action steps that you can use, and an exercise to help you focus your energy on the areas of your business you must change. It's real-life advice from a real marketing expert.
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