Average Reviews:
(More customer reviews)As someone who is more creative than good at business, I'd rather be making my jewelry than having to spend time trying to promote my Etsy store. But let's face it, the site has gotten so big that you can easily get lost in the crowd of other sellers.
This book covered basic marketing ideas. Some were obvious, others were ones I hadn't thought of (such as posting jewelry making tutorials on Youtube to help get my name out there). I liked that there were a variety of ideas that ranged from easy things to ones that could work if you wanted to invest more time into your marketing (by creating a weekly e-mail newsletter, for example). I also appreciated the offline advertising advice as well.
Each bit of advice also included an explanation as to why such a marketing tactic would work. The gist of it is, you want to have an ongoing relationship with your customers rather than having them buy once and there is no communication after that. It's almost like turning your customers into "fans" who appreciate you staying in touch and giving them free information and special deals. Basically, this book gave me a new outlook on how to promote my Etsy store in a way that doesn't leave me feeling like a used car salesman.
I give this book four stars because part of it was devoted to how to set up an Etsy store. Wouldn't someone who bought this book already know how to do that? While the section isn't long, I think more useful information could have been given instead.
Click Here to see more reviews about: Etsy Success - How to Make a Full-Time Income Selling Jewelry, Crafts, and Other Handmade Products Online (Mogul Mom Work-at-Home Book Series)
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