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(More customer reviews)Having graduated from a top business school in Canada, I can safety say that I could have thrown out all my textbooks and used the money I spent on tuition to actually START a business, and used this book as a replacement to my business education.
What makes this book warrant such a strong statement is the fact that it's a comprehensive synthesis of all of the concepts you need to know to understand business inside and out. There are no complex models to learn or outdated theories to memorize just to get marks or pass tests. What you get is a comprehensive set of "mental models" or heuristics on all of the sub parts of creating, operating and working within a business. Why is this important? Because a mental model is like a rule of thumb for any possible scenario you might encounter in running a business - from value creation to delivery to marketing to finance. It helps you look at the world through the lens of what's most important (and thus no fluff to distract you) which ultimately helps you to ask the right questions and ultimately helps guide you to make the right decisions about maneuvering in business. These principles are universal and applicable for small business start ups to Fortune 50 CEOs because they're based on business fundamentals (the mental models) and not just tactics found in most other books.
In addition to a sound business knowledge what this book has is a very extensive section on working with yourself and with others. Achieving great strides in business is sometimes less about knowing the business aspect but more about conquering yourself - either with productivity, with working with people or with overcoming doubts and fears - all things I'm finding out as I work on my own venture. After having read dozens of psychology and self help books I can also say without a doubt that the section on working with yourself trumps them all. Josh delivers a well researched practical guide to understanding how you brain works and how to work with it rather than against it, so you can actually go ahead and apply the concepts in the rest of the book.
Highly recommended if you wish to know more about business, are thinking of starting your own business, or are thinking about joining an MBA program to climb the corporate ladder. Buying this book could end up saving a mortgage worth of student debt, so what have you really got to lose?
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