Average Reviews:
(More customer reviews)A great book about the people who made a real difference in shaping the present that we live in and influencing the future as it will become.
From Robert Morris to Bill Gates; the books takes you on a promonade into their kingdoms. Explaining to the reader many valuable information about each "tycoon's" personality, enterprise, industry, and the general business environment in his particular era.
I personally enjoyed the chapters on David Ogilvy, Ray Croc, Sam Walton, Walt Disney, Joseph Wilson, Henry Ford and Harley Davidson.
The book portrays many successful personalities and companies that will be of interest to people in varying specializations within Business.
An enjoyable read and a good reference.
Also read "Lessons from the Top" and "Radical Marketing"
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