Average Reviews:
(More customer reviews)This book has it all for the small all the way up to the biggest of companies. This book tells you how to take a person who is just a possible customer, and make that person not just a customer but someone who will sing the praises of your business, and according to the authors, that is what will make your business a big success. Lots of great stories of companies that put their (the authors) model into effect. If only all companies would buy and read this book and then put to practice it's advice. If you are like so many business owners today that STILL don't know that the customer is the key, please read this book and drink of it's wisdom. You and the rest of America and the world will be a better and friendlier place!
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