Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution Review

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(More customer reviews)I was looking for a marketing book that would help me reinvent marketing and sales strategies for our organization. I already knew a lot of the basics and was looking for a fresh approach that would help us compete more effectively since our market has changed considerably over the past couple of years. I also needed a book that would guide me through the social media jungle to figure out where I should focus time and money to get the most for our investment. I was not only impressed with the social media advice and recommendations (there is a whole social media strategy and planning guide section) but the entire marketing process that is described as a six step process called PRAISE which stands for Purpose, Research, Analyze, Strategize, Implement, Evaluate and Execute. I think most people (like me) want to go right to lead generation programs like direct mail, email marketing, internet advertising, etc. What I learned from this book was how to create better strategies that would help us find new customers and new markets for our services. By understanding how to make our customer's experiences more valuable and our services stand out from all our competitors, it was so much easier to develop a plan for the marketing tactics we should use. I also learned several ways to measure our marketing that were new ideas and methods I hadn't heard of before.
A nice bonus of this book is all the ideas about company culture and how to use culture as part of your marketing strategy. We already have a great company culture but I never really thought about how it was connected to marketing. The information presented on this topic alone is well worth the price of the book. The 10 Culture Rules at the end of the book is full of ideas that wil benefit not only employees but customers as well. Lots of substance in this book.
-Michelle O'Connor, SVP Learning Strategy & Innovation, CMR Institute


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Your Hands-On Guide for Creating Continuous, Profitable Growth!Use the proven, six-step Marketing Process to:• Create a marketing plan with execution built in to the process.• Accurately predict the ROI of marketing and sales to improve results.• Integrate marketing best practices with new social media breakthroughs.• Improve customer experience and customer lifetime value.• Refine your brand and positioning to create a competitive advantage.• Update strategy in real time to respond to changing market conditions.• Create a culture that thrives on accountability, execution, and winning.A Better Way to Plan and Execute! Master Monique Reece's Proven Marketing Process: Purpose: Define your vision and specific strategic goals.Research: Deepen your understanding of customers, markets, and competitors.Analyze: Uncover powerful new growth opportunities.Implement: Develop a tactical plan using new media tactics to drive leads, increase sales, and build your brand. Strategize: Create strategies and build effective sales plans resulting in increased revenue and profitability.Execute and Evaluate: Integrate marketing, sales, and operations. Measure and update your plan in real-time and create a culture of execution.www.MarketSmarter.com

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