One More Time: How Do You Motivate Employees? (Harvard Business Review Classics) Review

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(More customer reviews)Frederick Herzberg was Head of the department of Psychology at Case Western Reserve University in Cleveland when he wrote this Harvard Business Review-article in 1968. He currently is Professor of Management at the University of Utah.
In this article the author tries to answer one of the main questions in management: "How do I get an employee to do what I want?" There is the taditional method to get someone to do something is to administer a kick in the pants, or "KITA" as Herzberg terms it. He then discusses the different myths about motivation and explains how each of them only results in short-term movement. Based on results from various studies he concludes "that the factors involved in producing job satisfaction (and motivation) are separate and distinct from the factors that lead to job dissatisfaction." Or, in other words, "the opposite of job satisfaction is not job dissatisfaction, but, rather, no job satisfaction; and similarly, the opposite of job dissatisfaction is not job satisfaction, but no job satisfaction." This concept has an important impact on management: The growth or motivator factors are intrinsic to the job, while dissatisfaction-avoidance or hygiene factors are extrinsic to the job. Both factors are described in detail, with various tables and graphs explaining each. Herzberg provides us with ten steps for job enrichment, or principles to institute the motivator idea with their employees. But it is important to note that job enrichment is not a one-time proposition, it is a continuous management function.
Yes, this is a fantastic article on motivating employees. Herzberg explains in simple words that the things that make people satisfied and motivated on the job are different in kind from the things that make them dissatisfied. It debunks the traditional myths about motivation and explains that people are motivated by interesting work, challenge, and increasing responsibility. Highly recommended to all managers supervising people. The article is written somewhat old-fashioned business US-English.

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Imagine overseeing a workforce so motivated that employees relish more hours of work, shoulder more responsibility themselves; and favor challenging jobs over paychecks or bonuses. In One More Time: How Do You Motivate Employees? Frederick Herzberg shows managers how to shift from relying on extrinsic incentives to activating the real drivers of high performance: interesting, challenging work and the opportunity to continually achieve and grow into greater responsibility. The results? An ultramotivated workforce.