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(More customer reviews)Farquarson and Cook have made this published work a jewel to read, it contains all the essentials needed to understand both the principles and application of economics, from both a micro- and a macro- view. Ideally recommended for all Business Programs - of study from the beginner to the highly advanced it contains a pleasure for all and is an easily read book
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Logically explains and develops the link between business economics and strategy. This exciting major new book is the first text to bridge the gap between the mainly American 'traditional' theoretical texts and the more applied texts on business economics. It logically explains and develops the link between business economics and strategy. It uses real business problems to enable students to grasp the practical applications of theory. The final part of the book shows how the themes of business economics are linked to the issues facing real companies. A range of features in each chapter includes: objectives, introduction, mini-cases, cases, self-test or review questions, summary, references to further reading and a glossary of new terms.
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