100 Great Businesses and the Minds Behind Them Review

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(More customer reviews)Never the original purpose of the authors, this book enables you to have dialogs with anyone you meet in any business gathering. It's 100 books on successful brands combined. I like it because typical books on single brands' success "stories" are mostly written by the non-founders. They all end up sitting somewhere on your bookshelf, unfinished, because of the unnecessary (and mostly dull) details plus the authors' second-guesses of the founders' original intents.
On the contrary, this book is written in a reporter's perspective, with no "MSG" added. Covering all the big brands and a few you don't (or I don't) know. Though each brand has only 3 to 4 pages of coverage, it has all you want to know plus some uncommon interesting details even for common brands. Perfect preachers for "Less is more".
Indeed, who on earth today is interested in 800-page details of one single brand while 777 of them are only author's views of the founder's?

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Inside the success of 100 Business GeniusesRisk-loving entrepreneurs. Innovative geniuses. Self-starters and mavericks. The world's greatest businesses were built by unique people, each bringing their own style and savvy to the marketplace.100 Great Businesses and the Minds Behind Them is a diverse and inspiring collections of great business stories. Covering a variety of success paths, brilliant strategies and engaging entrepreneurs, each profile explores the genius behind the greatest business minds:o A mother's inspiration that launched Baby Einsteino Aveda's journey from hippie to hipo How Guinness overcame a centuries-old problem to conquer new marketso TiVo's long fight to explain the genius of their producto How Oprah went from person to empireo And many moreAn engrossing look at what makes entrepreneurs and business geniuses tick, this book highlights the pivotal moments in the lives of great businesses, with lasting lesson on the art of making your business a success.

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