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(More customer reviews)Despite the fact that previous reviews for this book were obviously written by employees of the company, I think it has a lot to offer every internet start-up.
The Interactive Marketplace uncovers the stumbling blocks that plague similar dot.coms and vaporware providers. The book shows how erratic planning is not necessarily the next step toward success in the "e-commerce", "vector-this", "leverage-love" economies. A few may be surprised that interactive technology is here to stay and will -like the telephone- enable products to dynamically respond to the cyber-paced feild of "just in time" delivery, Brown has a clean, fresh and airy grasp that business communities are now, more than ever, vulnerable than before the Internet emerged. For businesses to succeed, they can't just publish a business plan with vague and quickly outdated flow charts of a technological society that is passing them by; instead they should plan to implement upgraded technology and hire professionals who exhibit skill rather than just a resume of golden parachutes; this highly targeted, personalized, value-added approach will guide otherwise graying companies out of the internet colorbook phase and into reading whole business sentences with ease. Composed in mostly in buzz-words and executive refridgerator magnets, this book will hold anyone who has as much experience in the techno-trenches and also be an invaluable bible for company leaders trying to find their place in the changing Internet economy. Please, buy this book for yourself as well as one for a co-worker.
Click Here to see more reviews about: The Interactive Marketplace: Business-to-Business Strategies for Delivering Just-in-Time, Mass-Customized Products
Most ecommerce experts agree that click-and-buy shopping cart sites are fast becoming a thing of the past. Soon, the only ebusinesses that will matter will be those which allow customers to custom design the products they buy.At Ford, the Ford-Oracle AutoXchange site transformed Ford's supply chain from one based on forecasts and building for inventory to a real-time, build-to-order model. In this practical guide to the future of ebusiness, BuildNet, Inc. Chairman Keith T. Brown clearly explains why the most successful business-to-consumer (B2C) ebusinesses, now and in the years ahead, are those built on interactive business-to-business (B2B) platforms that integrate Internet technology into all phases of business operations. And he arms readers with the knowledge and skills needed to create solid interactive business plans.Keith T. Brown (Durham, NC) is Chairman of BuildNet, Inc., the home-building industry's largest ebusiness, technology, and project management software company. A privately held company, BuildNet, Inc. manages the construction of approximately a third of all residential home construction in the U.S.
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