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I'm very impressed with this book. It is well organized, well written, and it covers its subject matter well. I'm a stickler for book organization, and I would probably organize it a little differently if it were my book, but it's content rich and easy to read.
I encourage you to examine the "Search Inside" feature Amazon offers for this book. There you can take a look at the Table of Contents which includes an introduction, 13 chapters, and an appendix. I loved the Appendix entitled: How to prepare a profit and loss forecast and cash flow analysis. I wish more business plan books had a good solid chapter like it.
The basic thrust of this book is covered in the following chapters:
5. Concentrate on what is really profitable
3. Control your cash flow
9. Handle layoffs fairly - and keep the best people
4. Minimize liability for your debts
13. Dealing with debt: Bankruptcy and its alternatives
8. Don't waste your money on ineffective marketing
I think the book went a little bit far by including Chapter 12: How to close down your business. This topic for me wasn't really part of the subject matter of the book that was supposed to be about SAVING your business - not liquidating it. And if one feels the chapter should have been included, then I would have liked to have seen a chapter on selling a business in order to unload something that was unprofitable. By the way, a whole book could be written to cover these two topics, i.e., liquidate/sell an unprofitable business.
Although I liked Chapter 8, I thought it could have been better. It's a tough subject to write about since nobody is supposed to waste money in marketing EVER. But when a business is tanking one must take particular care in not wasting precious limited resources. And marketing is one place that waste usually occurs. Just make sure that cutting waste does not involve amputating a "critical organ" of the business.
Over the years I have read a number of titles written and published by Nolo. Lately I have been disappointed in a number of them. However, this book is a real gem. I cannot say enough good about it. 6 stars!
Click Here to see more reviews about: Save Your Small Business: 10 Crucial Strategies to Survive Hard Times or Close Down and Move On
Stay in business even through tough times with these simple, quick steps to small business survival.Small businesses are vulnerable in tough economic times. Undercapitalized and with little experience coping with the legal and practical issues that come up during recession, many businesses fail as their profit margins drop and clients pay late -- if at all.Save Your Small Business, written by a business owner who has survived three decades of challenges and economic downturns, provides 10 no-nonsense strategies designed to protect your personal assets from creditors and survive the current recession. You'll get practical advice to tackle such concerns as:
Can my business be saved?
Which are the most immediate and effective cuts I should make?
How do I pay bills, negotiate debts -- and still make sure everyone in my office is paid on time?
How can I creatively and effectively market my business on the cheap?
How can I sell high-margin goods or services to get back in the black?
How do I make sure my personal assets aren't vulnerable to my business' creditors?In these tough times of falling demand, impatient creditors, tight credit, and fierce competition, staying in the black is a constant battle, requiring smart moves and decisiveness under pressure. Save Your Small Business shows you how to weather the economic storm, including how to proceed when going out of business is inevitable.
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