Average Reviews:
(More customer reviews)I read this book in 2 days.
It is refreshing to have someone with the business expertise Victor has (Stanford MBA and former McKinsey consultant), show how to thrive in a recession and have your business come out in a much stronger position in the marketplace.
Victor shows you what the most successful companies have done in recessions dating back over 100 years, what their strategies are and how to immediately apply them to your business.
If you have a business... you would be a fool not to click the BUY NOW button and have it in your hands in the next 2 days!
Click Here to see more reviews about: The Recession-Proof Business: Lessons from the Greatest Recession Success Stories of All Time
Why Do Some Companies Thrive In A Recession, While Others Die?Victor Cheng, a former McKinsey consultant and marketing expert for the Fox Business Television Network, led a major research project to find the answer to this provocative question. After analyzing 12 US recessions spanning 136 years, this research uncovered dozens of startup companies that thrived during the economic chaos of their day.Discover how in the midst of a major recession Federal Express, Disney, Hewlett-Packard, UPS, Coors, and others opened their doors as one- and two-person businesses-and grew to become Fortune 500 giants.Why did these businesses prosper, while thousands of others failed? What made the difference?Unintentionally, they all followed the same winning "formula"-four simple rules that allowed them to survive and thrive, while others died.Discover these timeless rules in The Recession-Proof Business and follow in the footsteps of the greatest recession success stories of all time.
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